JOURNAL
May 27, 2025
BEAUTIFUL HAIR. BEAUTIFUL PLANET.
Sustainability is a bit like achieving ultimate hair health – it...
Cool Girl
May 15, 2025
COOL GIRL RECOGNISED AS "THE GREATEST HAIR PRODUCT OF ALL TIME"
Since my Cool Girl Barely-There Texture Mist launched in 2017, i...
Apr 08, 2025
THE BIG SET Q&A: HOW TO MASTER BIG HAIR
I've always believed great hair shou...
Apr 08, 2025
BOMBSHELL BLOWOUT: THE ULTIMATE HAIR HACK FOR 2025
In a world where trends come and go ...
Cool Girl
Feb 28, 2025
SAM’S GUIDE TO VA VA VOLUME DO's
There’s nothing more confidence-boosting than a big, bold and vo...
Sep 10, 2024
HOW TO CARE FOR YOUR FINE HAIR
Fine hair is often beautifully glossy with a naturally silky tex...
Aug 30, 2024
THE BEST OF PARIS, LONDON & MILAN FW24
HAIR HAIR HAIR!
The three w...
The three w...
Aug 27, 2024
HOW TO RECOGNISE HEAT-DAMAGED HAIR
Exposure to the summer sun's intense heat and UV rays, alongside...
Sundaze
Aug 20, 2024
HOW TO GET YOUR BEST BEACH HAIR AT HOME
I created my Sundaze Sea Spray to give everyone the sea-kissed hair...
Cool Girl Texturising Mist
Aug 02, 2024
DIARY OF A BRIDE
Ding-dong the bells are going to chime!
Wedding planning ca...
Wedding planning ca...
Bigger Love
Jul 26, 2024
SOS: SAVE OUR STRANDS
Growing your hair can take years, yet cutting it all off takes minu...
Easy Up-Do
Jul 22, 2024
3 TIMELESS UP-DOS TO TRY THIS SUMMER
These are the only 3 summer up-Dos you need this season. Effortl...
Happy Endings
Jul 12, 2024
7 REASONS TO LOVE A HAPPY ENDING
Looking for your smoothest summer hair ever? Beat the frizz with my...
Jul 11, 2024
HOW TO SPLIT UP WITH YOUR SPLIT ENDS
There used to be one option for getting rid of split ends: a haircu...
Bigger Love
Jul 05, 2024
SUMMER-PROOF YOUR HAIR
Now spring has sprung, it’s the perfect time to start prepping y...
CURL CLEANSE
Jul 01, 2024
THE SCIENCE BEHIND: FRIZZ-FREE HAIR
Frizz happens when there is more mo...
COOL CURLS
Jun 24, 2024
AS SEEN ON SCREEN
When the fabulous Alison Hammond sprayed my Sundaze Sea Spray throu...
Cleanse Cloths
Jun 19, 2024
EDITORS LOVE THESE HEAT-WAVE HEROES
The UK’s first heatwave of the year is on its way, so it's time to ...
SHINE KIT
Jun 18, 2024
SHINE ALL SUMMER LONG WITH SAM'S NEW KIT
This summer, they are set to become your hair's most sought after p...
Haircare
Jun 10, 2024
THE SCIENCE BEHIND YOUR HAIR: MOISTURE vs HYDRATION
Hair terms can often get a bit confusing, or lose their meaning ...
