

Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Cool Girl Superlift Root Volumising Spray
As featured by India Knight in The Sunday Times Style


Cool Girl Superlift Volumising Spray Mini
As featured by India Knight in The Sunday Times Style


Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024


Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Woman & Home Best Volumising Shampoo 2024


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Woman & Home Best Volumising Shampoo 2024


Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024


Cool Girl Superlift Root Volumising Spray
As featured by India Knight in The Sunday Times Style


Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Cool Girl Superlift Volumising Spray Mini
As featured by India Knight in The Sunday Times Style


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Cool Girl Superlift Root Volumising Spray
As featured by India Knight in The Sunday Times Style


Cool Girl Superlift Volumising Spray Mini
As featured by India Knight in The Sunday Times Style


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024
FAQ
What causes damaged hair?
Breakage can be caused by many different factors. From heat styling without protection and care, to excessive stress on strands, particularly on wet hair, to diet, medication and hormonal considerations.
How can I protect my hair and stop it from breaking?
To avoid hair breakage and damage, make sure to apply protection when using heat styling tools. Our Save The Do and Modern Hairspray are perfect for adding heat protection and extra shine by coating your strands and shielding them from high temperatures. When detangling your hair, either when wet or dry, prevent breakage by gently working your way up from your ends to your roots with a wide tooth comb or a detangling brush. Using gentle shampoos and conditioners such as our Light and Rich Cleanse and Nourish that do not strip your scalp and hair’s natural oils will keep your hair health at its optimum and protect it from breakage. Regular use of a hair treatment mask, such as our award-winning Deeper Love Intense Treatment, will help further fight breakage and repair your hair strands from the inside out.
How can I protect my hair from blow drying?
Using a pre-styler such as our Save The Do Blow Dry Style Starter is perfect for protecting your hair against the heat of a blow dry. Formulated with Flexan® and Crodasone™ to form a protective shield around your strands, moisture is sealed in to prevent dullness and drying out.