The best product for hold depends on the hairstyle you are trying to create, and the type of hold you are after. For flexible hold that leaves hair feeling soft, Modern Hairspray is our ultimate multitasking hairspray. Perfect to not just add longevity to styles, our formulation protects hair from heat styling tools up to 230℃. For sculpted looks with strong hold, our Self-Control Gel with conditioning Honeysuckle and Amaranthus extracts provides a professional hold and super-shine for last-all-day definition. For root lift that lasts, Cool Girl Superlift holds and protects hair from humidity with Biostyle CGP which sculpts, styles and gives long lasting lift for thicker, fuller looking hair.
 

If your style droops and drops when you’re barely out of the door, a haircare and styling routine that uses lightweight products with hold is key. Our tried and tested step-by-step routine provides the foundation for bouncier hair with added hold:

Step 1 - Light Cleanse and Light Nourish. These formulas effectively cleanse hair without stripping your scalp and nourish strands without weighing them down. Save your treatment mask for the day after as they tend to be deeply conditioning and can weigh hair down. 

Step 2 - Apply a product with hold and to protect hair from the heat when blow drying. Cool Girl Volume Foam or Save the Do will keep hair feeling soft and weightless, with styling hold. 

Step 3 - When styling with heated tools, mist each section with Modern Hairspray to protect from heat up to 230℃ and to give hold and shine.

Not on our watch! Using lightweight and flexible products that are designed to be buildable, such as our Modern Hairspray, which will add a natural-looking hold to your hair that can be easily brushed out, leaving your hair soft instead of crunchy.  

Although our Self Control is a strong, professional hold gel that will set hair to shape, it is also perfect for total control in style. From polished ponytails, to shaped chignons, sculpted wet looks or groomed short hairstyles. It also controls edges and tames fly-aways, leaving you in charge.

Lightweight formulas that add texture and volume are great to add hold to hair. Our Cool Girl Texturising Mist and Volume Superlift are ideal for buildable body that never weighs your hair down, injecting lift and volume into your hair.

A strong hold hair product such as a gel or spray is ideal for keeping your long hair styled all day long. Applied to wet or dry hair, our Self-Control Gel controls your edges, slicking back your pony into a long and fierce look. For more volume, try our professionally approved Modern Hairspray, where the lightweight formula and lasting hold will keep your long hair bouncy all day long.