PREP, PROTECT & PERFECT YOUR BLOW DRY

The foundation of a great blow-out is healthy, strong, and glossy hair. Whatever your style - sleek and polished, voluminous and bouncy or structured and precise - if your hair is in good condition, then it will elevate your entire look. We saw a lot of incredible blow-outs at Fashion Weeks as hair played a starring role on the runway. The modern twist this season is keeping natural texture and movement in your hair. We want done not overdone!

Sam x

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FOR HOLD AND PROTECTION

Before you blow, you need my new SAVE THE DO Blow Dry Style Starter. It preps, protects, and perfects as you blow-dry and style your hair. It’s an ultra-light spray that creates a defensive shield over your hair, guarding it against heat damage while smoothing down the cuticles with a light but long-lasting hold. It’s what every blow dry needs.

WHY WE LOVE IT

Forget crispiness. Our SAVE THE DO Blow Dry Style Starter will leave your hair feeling soft and supple. Simply mist evenly through the sections before blow drying to reveal smoother and healthier hair with natural movement and shine. It's the foundation to any great look.

SAM'S TWEAKS FOR YOUR BEST BLOW DRY

FOR BODY & VOLUME

Blow dry with a round brush. Focus the hairdryer on the roots whilst you lift them straight up for extravagant volume and lift. Light, flexible and kind to your hair, a multi-tasking formulation allows you to layer, brush out and restyle with ease.

FOR SMOOTH STRAIGHT SLEEK DOS

Blow dry with a paddle brush and use a narrow concentrator nozzle. It directs the focus of the airflow making it easier to smooth and straighten.

FOR FRONT COVER WORTHY SHINE

Always point your hairdryer down the hair shaft. It smooths the cuticles and is the secret to frizz free, luxe shine.

Discover our full care and styling range.