

Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Cool Girl Superlift Root Volumising Spray
As featured by India Knight in The Sunday Times Style


Cool Girl Superlift Volumising Spray Mini
As featured by India Knight in The Sunday Times Style


Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024


Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Woman & Home Best Volumising Shampoo 2024


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Woman & Home Best Volumising Shampoo 2024


Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024


Cool Girl Superlift Root Volumising Spray
As featured by India Knight in The Sunday Times Style


Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Cool Girl Superlift Volumising Spray Mini
As featured by India Knight in The Sunday Times Style


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Cool Girl Superlift Root Volumising Spray
As featured by India Knight in The Sunday Times Style


Cool Girl Superlift Volumising Spray Mini
As featured by India Knight in The Sunday Times Style


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator


Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask


Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024


Light Cleanse Shampoo & Nourish Conditioner
Award-winning lightweight cleanser and conditioner


Light Cleanse Hair and Scalp Shampoo
Ultimate scalp-saviour and shine-enhancer


Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator


Modern Hairspray Styling Mist with Heat Protection
ELLE Future of Beauty Awards 2024
FAQ
What’s the best hair care routine for shiny hair?
Shiny hair starts with care - and our foolproof conditioning care routine is perfect for ensuring smoothness and shine. Make sure not to overwash your hair - this can strip your natural oil, leading to dryness and dullness. Our Light and Rich Cleanse shampoos are formulated and certified as Kind to Biome (meaning they don’t disrupt your hair’s Microbiome), and are perfect for protecting your strands from drying out.
Adding our Deeper Love Intense Treatment Mask once a week will add moisture to your hair, as well as restore and repair split ends, smoothing your hair and boosting shine.
Applying our new Love Me Do Nourishing Shine Oil to damp hair will help to keep frizz and flyaways at bay, whilst restoring your hair to a photo-flash finish. Use after styling to lock in moisture and maintain high-shine.
How to get shiny hair instantly?
When styling your hair, it is important to lock in moisture to keep your strands hydrated, as this is what maintains your hair’s shine. For a photo-flash finish, our new Love Me Do Nourishing Hair Oil formulated with a unique blend of Argan, Sunflower and Camelia seed extracts instantly softens and moisturises your hair, smoothing frizz and taming flyaways to reveal a radiant and glossy shine.
Leave-in conditioning products such as our Light Nourish Conditioner and Happy Endings with shine-boosting Vegabead microcapsules are formulated to nourish and moisturise thirsty hair, transforming dullness to shine in no time.
Adding heat protecting sprays such as Save The Do when blow drying and Modern Hairspray when using heat styling tools will help prevent damage and dullness, smoothing the cuticle for a high-shine finish.
Perfect for polished styles, Self Control Gel and Dressed to Kill creme pomade will add a groomed and lustrous finish to your Do. When styling, smooth hair reflects light in turn amping shine, so for high shine , keep frizz in check. When blowdrying, use a nozzle on your hairdryer and point down the hair to smooth the cuticle and give a glossy finish.