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"SUPERSTYLIST, SAM MCKNIGHT, WHOSE PRODUCTS ARE UNIFORMLY EXCELLENT"

INDIA KNIGHT - SUNDAY TIMES STYLE

SUPERLIFT VOLUMISING SPRAY IS BACK

Discover Fashion Week hero for lasting root lift and fuller hair

As seen at DSquared SW26

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BEST-SELLING KITS

SHOP KITS
Cool Girl Volume & Definition Kit - Hair by Sam McKnight
Cool Girl Volume & Definition Kit - Hair by Sam McKnight
Cool Girl Volume & Definition Kit

Instant volume, texture, and frizz-free definition

£50.00 £65.00
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Shine Kit - Hair by Sam McKnight
Shine Kit - Hair by Sam McKnight
Shine Kit

Lasting smoothness and luminous shine

£50.00 £63.00
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Light Cleanse Shampoo & Nourish Conditioner - Hair by Sam McKnight
Light Cleanse Shampoo & Nourish Conditioner - Hair by Sam McKnight
Light Cleanse Shampoo & Nourish Conditioner

Award-winning lightweight cleanser and conditioner

£50.00 £58.00
The Style Edit - Hair by Sam McKnight
Cool Girl Volume & Definition Kit - Hair by Sam McKnight
The Style Edit

Texture, hold and definition

£40.00 £50.00

MEET SAM

Iconic hairstylist Sam McKnight is renowned for creating the hair looks that every woman wants.

Sam is driven by a desire to make everyone look and feel beautiful. His ethos has attracted an unparalleled list of celebrity clients including Jodie Comer, Cate Blanchett, The Hadid Sisters, Kate Moss, Kendall Jenner, Emilia Clarke, Cara Delevingne, Priyanka Chopra-Jonas, Lady Gaga, Naomi Campbell, Tilda Swinton and, of course, Sam was Princess Diana’s private hair stylist for seven years. 

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SAM'S JOURNAL

Sep 17, 2025
WHY HAIR HOLDS FRAGRANCE BETTER THAN SKIN

It’s not magic - it’s science. While skin is the traditional can...

Happy Endings
Jul 12, 2025
7 REASONS TO LOVE A HAPPY ENDING

Looking for your smoothest hair ever? This care-meets-style defr...

Jul 05, 2025
YOUR VOLUME QUESTIONS ANSWERED
A question I’m commonly asked, wherever I am in the world is how to...
Care
Apr 14, 2025
THE SCIENCE BEHIND: VOLUMINIS™

How to add Cool Girl volume to your hair is one of the questions...

Cool Girl
Feb 28, 2025
SAM’S GUIDE TO VA VA VOLUME DO's

There’s nothing more confidence-boosting than a big, bold and vo...

Sep 10, 2024
HOW TO CARE FOR YOUR FINE HAIR

Fine hair is often beautifully glossy with a naturally silky tex...

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REVITALISE YOUR HAIR WITH OUR AWARD-WINNING SIGNATURE SCENT
The Fragrance With Benefits
15 reviews
£45.00
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Happy Endings Nourishing Balm Sample
Happy Endings Nourishing Balm Sample
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Deeper Love Intense Treatment Mask Sample
Deeper Love Intense Treatment Mask Sample
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Light Cleanse Hair and Scalp Shampoo Sample
Light Cleanse Hair and Scalp Shampoo Sample
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Light Nourish Conditioner Sample
Light Nourish Conditioner Sample
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Cool Girl Volume Conditioner Sample
Cool Girl Volume Conditioner Sample
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Rich Cleanse Nourishing Shampoo Sample
Rich Cleanse Nourishing Shampoo Sample
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Rich Nourish Conditioner Sample
Rich Nourish Conditioner Sample
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