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Light Cleanse Hair and Scalp Shampoo
Winner of Woman & Home Best Daily Shampoo 2025
Deeper Love 5-Minute Intense Treatment Mask
Cosmopolitan Best Strengthening Mask
"PURE GENIUS IS FULL OF SCALP-LOVING INGREDIENTS THAT WOULDN'T SOUND OUT OF PLACE IN A SKINCARE BRAND "
MORGAN FARGO - VOGUE
Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024
Light Nourish Conditioner
Leave-in or rinse-out shine enhancing hair hydrator
Bigger Love 5-Minute Volumising Treatment Mask
Cosmopolitan Best Hair Mask 2024
MEET SAM
Iconic hairstylist Sam McKnight is renowned for creating the hair looks that every woman wants.
Sam is driven by a desire to make everyone look and feel beautiful. His ethos has attracted an unparalleled list of celebrity clients including Jodie Comer, Cate Blanchett, The Hadid Sisters, Kate Moss, Kendall Jenner, Emilia Clarke, Cara Delevingne, Priyanka Chopra-Jonas, Lady Gaga, Naomi Campbell, Tilda Swinton and, of course, Sam was Princess Diana’s private hair stylist for seven years.
SAM'S JOURNAL
There’s nothing more confidence-boosting than a big, bold and vo...
How to add Cool Girl volume to your hair is one of the questions...
Fine hair is often beautifully glossy with a naturally silky tex...
