HOW TO CARE FOR YOUR FINE HAIR

HOW TO KNOW IF YOU HAVE FINE HAIR

Fine hair describes the texture and diameter of each strand. To find out if your hair is fine, rub a strand of your hair between your finger and thumb. If you can barely feel the hair, your texture is fine.


SAM'S COOL GIRL HAIR RITUAL FOR FULLER, THICKER LOOKING HAIR

Fine hair weightless support to keep a style in place; however, traditional volumising products often work by drying the hair out. Our Cool Girl Volume Care and Styling Collections enriched with thickening and volumising active Voluminis™ have been designed with fine hair in mind, formulated with hair-loving and intensely hydrating ingredients that inject your hair with healthy, long-lasting volume.


VOLUME STARTS IN THE SHOWER

Transform your haircare ritual with our Kind To Biome® certified Cool Girl Volume Cleanse. This gentle and lightweight cleanser formulated with Pro-Vitamin B5 to strengthen and restore shine, alongside protein-packed Fermented Rice Water, leaves 95% of users with more body and shine. Working alongside our hard-working hero ingredient Voluminis™, it's your access to everyday hair elevation
To stay sumptuously soft and smooth, follow with our Cool Girl Volume Nourish. Enriched with strengthening Fermented Rice Water and shine-boosting Amaranth & White Nettle extracts, this conditioner lets you to nourish and hydrate without the weight.



For a dose of TLC without skimping on the volume, our new Cool Girl Bigger Love Volumising Treatment Mask formulated with strengthening Rep’Hair® and cuticle-repairing Crodabond™ is clinically proven to make hair 10x stronger after 6 uses, and mend up to 50% of split ends as part of your hair ritual from the first use. By keeping your cuticle smoothed down, not only is your hair left silky and shiny as your hair's hydration retention increases, but your hair will also be less prone to frizz and easier to manage.

Alongside nourishing Vegan Squalene that moisturises, adds softness and enhances shine without weighing your hair down, our hero dual action active Voluminis™ thickens each individual strand from within as well as pushes strands away from each other, boosting all-over volume and body. Replace your conditioner every third cleanse with Bigger Love and leave the treatment to penetrate for five minutes before rinsing. For even more nourishment, wear a shower cap, as the steam from your hair will open up your strands, helping the treatment to absorb into your hair hair.


CHOOSE YOUR BLOW-DRY PARTNER

For a root lift tweak, follow your Cool Girl Care ritual with Cool Girl Superlift. Formulated with BiostyleCGP™, our spray protects hair from humidity whilst sculpting. Spritz into your roots and blow dry, lifting them upwards.

For all over volume with medium hold, Cool Girl Volume Foam is the volumiser you need. Our heat-protecting foam formulated with Voluminis™ plumps each strand from within the cuticle, making them thicker and fuller looking, whilst Pro-Vitamin B5 conditions to leave hair soft and moisturised.

Smooth into damp hair with a brush, ensuring even application. Blow dry upwards using a round brush for even more volume.

ON-THE-GO ZHUZH

For taking your hair to new heights or for an effortless, on-the-go zhuzh, Sam's iconic Cool Girl Texture Mist delivers instant texture and volume whilst keeping your hair touchably soft. complete your cool girl volume ritual by misting Cool Girl texture mist through your hair for volume and texture in seconds. For Sam's ultimate backstage hair hack, tip your head upside down and mist through roots and lengths for even more volume.


THE OIL MADE FOR FINE HAIR

Your fine hair will greatly benefit from an oil - as long as you are using the right one. With seven years in development, our new Love Me Do Nourishing Oil works for all hair types - even the finest. Smooth a drop or two over your hair, and this ultra-light oil will deeply hydrate, moisturise and tame, leaving your hair looking and feeling extra luxe with a high-shine finish. Love your fine hair with Love Me Do.

Take a look at our Cool Girl Volume Care and Styling Collections here, and find the perfect routine for your own Cool Girl moment.