THE SCIENCE BEHIND: VOLUMINIS™
How to add Cool Girl volume to your hair is one of the questions I get asked the most - but what many don’t know is that you can add volume at every stage of your hair routine. Carefully developing my Cool Girl Care Collection with Voluminis™, you can now create the ultimate full-bodied foundation for an iconic Cool Girl Do.
Read on to learn just exactly what Voluminis™ is, and why it is so great for that all-important va-va-volume.
WHAT MAKES VOLUMINIS™ SO UNIQUE?
The hero ingredient in my new Cool Girl Care Collection, Voluminis™ is a dual-action hair thickening and volumising active that is clinically proven to deliver exceptionally healthy volume, leaving your hair with up to 30% more volume and thickness from the first use.
Voluminis™ is made up of two molecules that work to thicken every individual strand and to add all-over volume. The first molecule, a wheat protein, penetrates inside your hair and pushes the fibres apart, thickening the hair to achieve long-lasting, frizz-free fullness.
The second molecule has a positive charge and coats your hair. This charge means that all the molecules repel each other, pushing strands apart and making your hair spread out, giving you more volume.
This dual-action means that not only is your hair left fuller and thicker, but unlike some traditional volumising solutions that rely on roughing up your hair strands to create body, your hair remains hydrated and nourished. Furthermore, Voluminis™ conditions your hair without weighing it down and attracting frizz, giving your 'Do a naturally full-bodied look, fluff-free. These hydrating, strengthening and repairing qualities make this superhero ingredient the perfect care volumising solution for all hair, including thirsty, dehydrated or processed strands.
EXPLORE OUR INGREDIENTS THAT TAKE COOL GIRL HAIR TO THE NEXT LEVEL
While Voluminis™ packs a punch on its own, the health restoring qualities of our Cool Girl Care Collection are down to our unique blend of superhero ingredients.
Fermented Rice Water
Working hard in our Cool Girl Volume Cleanser and Conditioner alongside our superhero ingredient is Fermented Rice Water, a Southeast Asian hair remedy with nourishing antioxidants, strengthening proteins and amino acids. This renowned ingredient restores your hair health to leave it irresistibly smooth and shiny. Enhancing our Cleanser and Conditioner further, Pro-Vitamin B5 helps to soothe the scalp and provide gentle hydration.
Crodabond™ and Rep'Hair®
For our Cool Girl Bigger Love Volumising Mask, we've packed this treatment with resilience-boosting hero actives. Strengthening Rep'Hair® reinforces the hair fibre from the first use by smoothing the cuticle, protecting the cortex and so increasing hair resistance to breakage and split ends. Restorative Crodabond™ forms a protective layer over your hair to seal down damaged hair cuticles, preventing breakage and restoring smoothness across your hair fibres that lasts over several washes. This powerful blend mends 50% of split ends from the first use, leaving your hair 10x stronger in just 6 uses.
Enriched with the olive-derived emollient Vegan Squalane to hydrate, nourish and add shine without weighing your strands down, Bigger Love keeps all hair types hair soft and moisturised.
Penetrating the hair cuticle and mimicking your hair's natural structures to strengthen and protect your hair, Plant Keratin maintains your hair's moisture by sealing and repairing cuticle damage. Working alongside Voluminis™, this means that your strands are left thickened and voluminised, whilst staying smooth, nourished and frizz-free.