MY 6 TIPS FOR LONG-LASTING VOLUME
Sam x
1. START WITH CARE
A voluminous do starts in the shower with the right haircare. Use lightweight cleansers and conditioners that won’t weigh your hair down or make it fall flat. Our NEW Cool Girl Volume Care Collection has a unique blend of hero ingredients including Voluminis™ to pump up the volume from the start of your haircare ritual. Lather Volume Cleanse into your hair, followed by Volume Nourish for soft and elevated hair. If you regularly use a non-volumising treatment mask, use it the day after and not as part of your big do prep. However, our Cool Girl Bigger Love Volumising Treatment Mask, formulated with Voluminis™ and without Castor Oil to prevent your strands from being weighed down, means you can now use a nourishing mask after cleansing, and still add volume. 
2. BUILD YOUR VOLUME FOUNDATION
First, build the foundation for your volume to last. My new Cool Girl Body Plumping & Volumising Cream enriched with Voluminis™ instantly thickens and fortifies every strand. It helps create the stronger structural support your volume needs to hold its shape for longer.
3. GENTLY AIR DRY
Your hair is most vulnerable when wet, so get as much moisture out of your hair before you start blow-drying. Ideally, your hair will be 80% air-dried before you begin styling. So either let it dry naturally or gently dry all over with your hairdryer on a medium speed and heat before using a brush.
4. GET THE ROOT LIFT
If your volume drops quickly, my award-winning SuperLift Volumising Spray is your gateway to fuller, bigger looking hair that stays all day/night. Spray it evenly onto your roots and blow dry lifting your hair up.
My Backstage Tip: Don’t save SuperLift for wash day. It’s brilliant on dry hair when your style need a little oomph. A few spritzes at the roots, a quick blast with your hairdryer, and your fuller hair is back.
* WINNER Best for Volume - Red Magazine, Best Volumiser - Women's Health 2025.

5. PROTECT FROM HEAT
I always protect my hair from the heat of a hairdryer. If you want that ’90s supermodel blow-out, work my Volume Foam through the lengths. It adds weightless, touchably soft volume with flexible hold, plenty of shine and heat protection. Smooth it evenly through damp hair before blow-drying.
My Backstage Tip: Pump the foam onto your paddle brush, then brush it through your hair for even distribution from root to tip.
6. BOOST VOLUME AND SHINE
Tip your head upside down, directing your hairdryer on your roots blowdrying them the opposite way to which they grow. Throw it back, then smooth while lifting your hair in sections upwards with your brush or fingers until dry. The secret to that supermodel shine is to point the nozzle of the hairdryer down the hair.
MY BONUS TIP: USE A QUALITY BRUSH
Invest in a quality round bristle brush – or, if you can’t get the knack of using one – a paddle brush. A good brush will distribute your hair's natural oils from root to tip, gently remove any tangles and stimulate your scalp. It won’t pull or drag the hair as you style it.