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Sep 14, 2023

THE SCIENCE BEHIND: VOLUMINIS™

How to add Cool Girl volume to your hair is one of the questions I get asked the most - but what many don’t know is that you can add volume at every stage of your hair routine. Carefully developing my Cool Girl Care Collection with Voluminis™, you can now create the ultimate full-bodied foundation for an iconic Cool Girl Do.

Read on to learn just exactly what Voluminis™ is, and why it is so great for that all-important va-va-volume.

Sam x

THE SCIENCE BEHIND: VOLUMINIS™

WHAT MAKES VOLUMINIS™ SO UNIQUE?

The hero ingredient in my new Cool Girl Care Collection, Voluminis™ is a dual-action hair thickening and volumising active that is clinically proven to deliver exceptionally healthy volume, leaving your hair with up to 30% more volume and thickness from the first use. 


Voluminis is a novel copolymer of two molecules: a cationic monomer

coats the hair to form a film that creates a charge that pushes
hair strands away from each other and creating volume, whilst a wheat
protein penetrates into the cortex to push fibres away from each other
internally, which thickens the hair from within.

This dual-action means that not only is your hair left fuller and thicker, but unlike some traditional volumising solutions that rely on roughing up your hair strands to create body, your hair remains hydrated and nourished. Furthermore, Voluminis conditions your hair without weighing it down and attracting frizz, giving your 'Do a naturally full-bodied look, fluff-free. These hydrating, strengthening and repairing qualities make this superhero ingredient the perfect care volumising solution for all hair, including thirsty, dehydrated or processed strands. 

EXPLORE OUR INGREDIENTS THAT TAKE COOL GIRL HAIR TO THE NEXT LEVEL

While Voluminis™ packs a punch on its own, the health restoring qualities of our Cool Girl Care Collection are down to our unique blend of superhero ingredients.

Fermented Rice Water

Working hard in our Cool Girl Volume Cleanser and Conditioner alongside our superhero ingredient is Fermented Rice Water, a Southeast Asian hair remedy with nourishing antioxidants, strengthening proteins and amino acids. This renowned ingredient restores your hair health to leave it irresistibly smooth and shiny. Enhancing our Cleanser and Conditioner further, Pro-Vitamin B5 helps to soothe the scalp and provide gentle hydration.

Crodabond™ and Rep'Hair®

For our Cool Girl Bigger Love Volumising Mask, we've packed this treatment with resilience-boosting hero actives. Strengthening  Rep'Hair® reinforces the hair fibre from the first use by smoothing the cuticle, protecting the cortex and so increasing hair resistance to breakage and split ends. Restorative Crodabond™ forms a protective layer over your hair to seal down damaged hair cuticles, preventing breakage and restoring smoothness across your hair fibres that lasts over several washes. This powerful blend mends 50% of split ends from the first use, leaving your hair 10x stronger in just 6 uses. 

Vegan Squalane

Enriched with the olive-derived emollient Vegan Squalane to hydrate, nourish and add shine without weighing your strands down, Bigger Love keeps all hair types hair soft and moisturised. 

Plant Keratin

Penetrating the hair cuticle and mimicking your hair's natural structures to strengthen and protect your hair, Plant Keratin maintains your hair's moisture by sealing and repairing cuticle damage. Working alongside Voluminis™, this means that your strands are left thickened and voluminised, whilst staying smooth, nourished and frizz-free.


DISCOVER THE POSSIBILITIES WITH OUR FULL COOL GIRL COLLECTION.

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