Celebrating World Vegan Day with our Haircare
It’s my love of, and respect for the natural world that kicked off my brand’s journey to become vegan-friendly. Firstly I had to reformulate my existing four dry stylers – Cool Girl, Modern Hairspray, Easy Up-Do and Lazy Girl. Happily all four are now certified vegan. I then moved on to the formulations of my new products – shampoos, conditioners, and stylers. So, my vegan journey continues which means sourcing, testing and putting new formulations through their paces until we land in the right place.
The Vegan Trademark is the authentic international gold standard in vegan labelling and all our ingredients have been independently audited and verified by the Vegan Society.
All our packaging is 100% recyclable and all our packs, excluding aerosols, are made from a minimum of 30% post-consumer recycled material (PCR). Whilst our card packaging is made with responsibly sourced FSC-certified card stock.