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Dec 29, 2022

Celebrating World Vegan Day with our Haircare

I'm a big fan of the great outdoors. I spend most of my non-working hours growing my own fruit and vegetables from seed every year or taking long walks somewhere green with a friend. I find the natural world therapeutic and joyful. Nature also provides me with endless inspiration for my work and my brand. For instance, the colour palette of my products and the fragrance are all inspired by flowers in my garden.

It’s my love of, and respect for the natural world that kicked off my brand’s journey to become vegan-friendly. Firstly I had to reformulate my existing four dry stylers – Cool Girl, Modern Hairspray, Easy Up-Do and Lazy Girl. Happily all four are now certified vegan. I then moved on to the formulations of my new products – shampoos, conditioners, and stylers. So, my vegan journey continues which means sourcing, testing and putting new formulations through their paces until we land in the right place.

Sam x
Celebrating World Vegan Day with our Haircare
CERTIFIED BY VEGAN SOCIETY

The Vegan Trademark is the authentic international gold standard in vegan labelling and all our ingredients have been independently audited and verified by the Vegan Society.

RECYCLABLE PACKAGING

All our packaging is 100% recyclable and all our packs, excluding aerosols, are made from a minimum of 30% post-consumer recycled material (PCR). Whilst our card packaging is made with responsibly sourced FSC-certified card stock.

FURTHER READING

Deeper Love Intense Treatment Mask
Deeper Love Intense Treatment Mask
Deeper Love Intense Treatment Mask

For 10x stronger hair, repair and seal 50% of split-ends

From £22.00
From £22.00
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Dynamic Duo
Dynamic Duo
Dynamic Duo

For stronger healthier hair

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Two Free samples with any order until 31/01

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