WINTER-PROOF YOUR HAIR
Just like you adjust your skincare routine in colder weather months, your hair requires a different approach too. Chilly, dry air strips moisture from the scalp and hair, and indoor heating can worsen matters, leaving your hair craving moisture, hydration, and nourishment. Plus, dealing with hat hair can be a real struggle, battling frizz and flyways.
My Winter-Proofing Prep, Protect & Perfect Ritual is here to ensure your hair not only survives but thrives throughout the season.
Sam x
PREPARE WITH NOURISHING CARE
The first step of any winter hair preparation is to add moisture back into your strands. Although the UK drizzle makes it hard to believe, the change in temperature at you go from the great outdoors to central heating systems puts stress on your strands, leading to brittleness and damaged cuticles.
This means that any moisture in your hair is more easily evaporated, stripping your hair and leaving it dry and susceptible to frizz - so now is the time to give your hair the deep nourishment it deserves.
Infused with Shea Butter and Castor Oil to soften and hydrate, our Deeper Love Intense Intense Treatment Mask replenishes your hair’s natural oils, combating dryness and giving your hair its natural shine back.
Furthermore, the unique formulation of strengthening Rep’Hair® and cuticle-sealing Crodabond™ is clinically proven to make hair 10x stronger after 6 uses, and mends up to 50% of split ends as part of your hair ritual from the first use. Keeping your cuticles smooth means not only is your hair left silky smooth and shiny as your hydration retention increases, but your hair will also be less prone to frizz, improving manageability.
This extra hydration and moisturisation doesn’t mean you can’t turn up the volume. Our new volumising mask Bigger Love, formulated with nourishing Vegan Squalene, works all the strengthening, repairing and cuticle-sealing wonders of Deeper Love whilst giving you volume that lasts throughout your day.
Enriched with hero dual action active Voluminis™, which thickens each individual strand from within as well as pushes strands away from each other, this mask boosts all-over volume and body to elevate as well as hydrate. It’s the perfect 5-minute addition to your care ritual, to leave you nourished, volumised hair that is ready for any further styling.
PROTECT AS PART OF YOUR STYLING RITUAL
Now that you’ve added moisture and hydration back into your strands, it’s necessary to protect them against the harsh conditions that winter brings. This doesn’t just mean the wintery bluster and dropping temperatures: as you become more and more dependent on your hair dryer and tongs, you need to make sure to always reach for a heat protectant to prevent frizz, split ends, and breakage.
When blow-drying, a heat-protecting style starter like our Save The Do will not only help keep your style in place, but will protect your hair against the force and heat of your hair dryer. Formulated with Flexan and Crodasone to protect your hair from becoming dry and dull during the blow-out process, and enriched with Pro-Vitamin B5, Hibiscus Extract and Fire Tulip Extract to deeply condition, this tweak to your blow-dry routine helps create a soft and natural finish whilst boosting shine.
For even more heat protection whilst dry styling, our Modern Hairspray protects against temperatures up to 230°, to not only keep your hair smooth when styling but prevent your cuticles from lifting, fending off future frizz. The light-weight formulation means you can style with confidence, and set with ease. Ideal for curling, straightening and glossy, sleek styles with the ultimate longevity and a high-shine finish, Modern Hairspray is the perfect partner for chic winter styles that need to hold their own against the outdoors.
PERFECT WITH OUR ALL-WEATHER FIXERS
At this time of the year when everyone is bringing out their winter wear essentials, your hair can easily get lost in the trappings of coats, scarves and hats. It’s therefore always worth keeping a styler on hand, so you can go from wrapped up to runway-ready in a flash.
For instant luminous shine and weightless hydration, Love Me Do Nourishing Shine Oil will leave your hair luxuriously soft, light and smooth - always needed to prevent the dreaded hat hair and scarf static. The ultra-light complex of 3 natural shine enhancers Argan, Sunflower and Camellia seed oils deeply nourishes all textures, even the finest, whilst taming frizz and flyaways to reveal radiant, photo-flash finish.
Adding our Happy Endings Nourishing Balm to your styling routine will tame flyaways and leave you with soft, smoothed hair from conditioning Pro-Vitamin B5 and Shea Butter, plus shine-boosting Vegabead Microcapsules to work against any dullness or dried-out hair. This award-winning balm is not only great for maintaining a defined and sleek finish when working against frizz-inducing central heating systems, but for long-lasting hair health by sealing up to 50% of split ends. Available in a full-sized 80ml or a handbag-friendly 30ml mini, so you can tame and defluff on the go.
For thicker and coarser hair with added rich texture, our Dressed To Kill Define and Defrizz Creme will defrizz and defluff in an instant - a real necessity for those who want to keep their hair’s pattern sharp and defined.
For an even sleeker look, our Self Control Styling Gel may be your new winter staple. Designed to be used on wet or dry hair, this styler sculpts hairlines, flyaways, edges and ponytails to create a smooth, chic finish. From perfected edges and elegant chignons, to runway-ready twists, Self Control is a great way to try out sleek styles that embrace a polished winter look.
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