THE SCIENCE BEHIND: LOVE ME DO

ARGAN OIL

A powerhouse of Vitamins A & E and essential nutrients, Argan Oil is unbeatable for tackling dry or brittle hair, deeply moisturising and strengthening your hair fibres, enhancing elasticity and smoothing texture. The composition of fatty acids including oleic and linoleic acids help to hydrate the hair, while antioxidants like Vitamin E protect against environmental damage and oxidative stress, reducing hair breakage and dullness. Moreover, Vitamin A supports healthy cell turnover, promoting the regeneration of damaged hair follicles, bringing back your hair's natural shine as well as reducing frizz and breakage. 

CAMELLIA OIL

Camellia oil, also known as tea seed oil, is a sustainable oil widely recognised for its exceptional hair care benefits. Its lightweight consistency enables fast and deep absorption, providing intensive hydration to your hair strands. Rich in omega-9 fatty acids, camellia oil seals in moisture, to combat dryness and frizz without weighing down the hair. Furthermore, its potent antioxidant properties, including vitamin E, protect the hair from environmental aggressors such as UV rays and pollution, preventing damage and preserving hair health. Moreover, camellia oil's vitamin A and B content nourish and fortify hair follicles, promoting healthier growth and minimising breakage. 

SUNFLOWER SEED OIL

With it's high fatty acid concentration, Sunflower seed oil has long been prized for its remarkable emollient benefits. Rich in omega-6, this natural seed oil locks in moisture, improving dryness and frizz while maintaining hair's natural bounce and texture. Vitamin E works to shield against environmental damage. Furthermore, the abundance of vitamins, particularly vitamin B5, conditions and strengthens hair follicles, reducing breakage and enhancing your overall hair resilience. Leaving your hair silky-smooth, shiny, and more manageable, Sunflower seed oil really is an indispensable component of your hair care routine. 

ACTIVOIL KEROX PRO

Our not-so-secret hair hero ingredient, Activoil Kerox Pro is a fusion of Rosemary, Magnolia Bark and Radish extracts, that provides anti-oxidant protection against UV damage and dullness. It's fatty acid-rich composition smooths down and conditions hair, whilst locking in moisture to reveal a radiant finish. What's more, Activoil prevents UV-induced colour fading - perfect for the warmer months that are just round the corner.

SHOP OUR NEW LOVE ME DO NOURISHING SHINE OIL HERE.