The 4 key ingredients for healthier hair

I’ve always wanted to change the way people think and feel about their hair. Great hair can be the ultimate mood booster and I believe it starts with the way we look after it.

It gives me so much joy to tell you that we have our first care focused products. A capsule vegan and cruelty free collection of two shampoos and conditioners, a cleansing conditioner and a mask. From all the formulations we developed, it’s these that I find performed the best on all different hair types and textures. Tried and tested backstage at shoots, shows and on the red carpet, they have earned pride of place in my kitbag - a tightly edited collection of go-to haircare products.

We designed each of our high performance formulations to be kind to your hair and scalp, and to nourish all hair types by harnessing the power of botanicals and scientific innovation. Gentle naturally derived ingredients are skilfully blended with potent actives to deliver real results, helping to restore your hair. Scroll down for a little more about some of my favourite ingredients you’ll be able to find in our products.

Love, Sam