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Dec 29, 2022

The 4 key ingredients for healthier hair

I’ve always wanted to change the way people think and feel about their hair. Great hair can be the ultimate mood booster and I believe it starts with the way we look after it.

It gives me so much joy to tell you that we have our first care focused products. A capsule vegan and cruelty free collection of two shampoos and conditioners, a cleansing conditioner and a mask. From all the formulations we developed, it’s these that I find performed the best on all different hair types and textures. Tried and tested backstage at shoots, shows and on the red carpet, they have earned pride of place in my kitbag - a tightly edited collection of go-to haircare products.

We designed each of our high performance formulations to be kind to your hair and scalp, and to nourish all hair types by harnessing the power of botanicals and scientific innovation. Gentle naturally derived ingredients are skilfully blended with potent actives to deliver real results, helping to restore your hair. Scroll down for a little more about some of my favourite ingredients you’ll be able to find in our products.

Love, Sam

The 4 key ingredients for healthier hair

4 INGREDIENTS FOR HEALTHY HAIR 

 

JACKFRUIT EXTRACT


A fully sustainable active from an upcycled source deeply nourishes, smooths and tames frizz helping define waves and curls without weighting hairdown, leaving it luxuriously soft & manageable.


CASTOR OIL

High in Vitamin E and Omega 6 and 9, Castor Oil helps to replenish natural oils from root to tip whilst enveloping hair in a protective film making it feel softer whilst increasing shine.



QUINOA PRO EXTRACT

A powerful active penetrates the hair shaft and binds to the cuticle to deliver a combination of 17 amino acids to nourish and condition hair whilst protecting hair health and colour.



REP'HAIR®

A ceramide-like molecule reinforces hair fibre from the first use by smoothing the cuticle thus protecting the cortex, increasing hair resistance to breakage and split ends.

 

FURTHER READING

Deeper Love Intense Treatment Mask
Deeper Love Intense Treatment Mask
Deeper Love Intense Treatment Mask

For 10x stronger hair, repair and seal 50% of split-ends

From £22.00
From £22.00
Two Free samples with any order until 31/01
Dynamic Duo
Dynamic Duo
Dynamic Duo

For stronger healthier hair

£76.00 £84.00
ADD | £76.00 £84.00
Two Free samples with any order until 31/01
ADD TO BAG
Two Free samples with any order until 31/01

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Light Nourish Conditioner
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