SANTA AND HIS COOL GIRLS
The launch of Selfridges Christmas window display can only mean one this - the festive season is underway! With the theme of Showtime, "a theatrical extravaganza loaded with festive drama and delight, inspired by the glamour of the stage", I was thrilled to collaborate with the incredibly talented team of creatives including costume designer Max Allen, scenic painter Queenie Ingrams and prop maker Matilda Greenwood on this vision. My wigs which adorn a choir of Christmas angels are on display on Oxford Street - so make sure to pop down and take a look! And of course, I couldn't visit Santa without offering my top tips for a Cool Girl Christmas...
Sam x
Spotted centre-stage... our Cool Girl Volume Edit, the perfect Christmas stocking filler (or self-care treat!).
A trio of angels stand tall, with cascades of long blonde and brunette waves painting a picture of serenity. In the centre, a cropped bob created from individual sequinned strands sparkle in the Oxford Street windows, adding to the special Christmas feel.
Sam makes the final touches to an angel's long brunette waves.
It's not easy being the Belle of the Bauble... but a custom-made gold wig helps!
BE SURE TO VISIT SAM'S CHRISTMAS CREATIONS AND SHOP FOR OUR PRODUCTS IN STORE AT SELFRIDGES.
FOR MORE CHRISTMAS GIFTING INSPIRATION, DISCOVER THE POSSIBILITIES WITH OUR FULL CARE AND STYLING COLLECTIONS.
Cool Girl Barely There Texture Mist
Cosmopolitan's Best Dry Volume Spray 2023
Cool Girl Volume Cleanse Shampoo
Marie Claire's Best Volumising Shampoo 2024
Modern Hairspray Styling Mist with Heat Protection
Awarded Best Hairspray 2023