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Behind The Scenes
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Nov 16, 2023

SANTA AND HIS COOL GIRLS

The launch of Selfridges Christmas window display can only mean one this - the festive season is underway! With the theme of Showtime, "a theatrical extravaganza loaded with festive drama and delight, inspired by the glamour of the stage", I was thrilled to collaborate with the incredibly talented team of creatives including costume designer Max Allen, scenic painter Queenie Ingrams and prop maker Matilda Greenwood on this vision. My wigs which adorn a choir of Christmas angels are on display on Oxford Street - so make sure to pop down and take a look! And of course, I couldn't visit Santa without offering my top tips for a Cool Girl Christmas...

Sam x

SANTA AND HIS COOL GIRLS

Spotted centre-stage... our Cool Girl Volume Edit, the perfect Christmas stocking filler (or self-care treat!).


A trio of angels stand tall, with cascades of long blonde and brunette waves painting a picture of serenity. In the centre, a cropped bob created from individual sequinned strands sparkle in the Oxford Street windows, adding to the special Christmas feel.


Sam makes the final touches to an angel's long brunette waves. 


It's not easy being the Belle of the Bauble... but a custom-made gold wig helps! 


A quick visit to Santa and his Cool Girls to tell him the latest tips and tricks for a Cool Girl Christmas.

 

FURTHER READING

Cool Girl Barely There Texture Mist - Hair by Sam McKnight
Cool Girl Volume Foundation Kit - Hair by Sam McKnight
Cool Girl Barely There Texture Mist

Best Texture Spray 2025 - Harpers Bazaar

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Happy Endings Nourishing Balm - Hair by Sam McKnight
Cool Girl Volume and Definition Kit - Hair by Sam McKnight
Happy Endings Nourishing Balm

Defrizz and seal split ends

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Cool Girl Volume Cleanse Shampoo - Hair by Sam McKnight
Cool Girl Volume Cleanse Shampoo – Full & Travel Size Duo - Hair by Sam McKnight
Cool Girl Volume Cleanse Shampoo

Marie Claire's Best Volumising Shampoo 2024

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Modern Hairspray Styling Mist with Heat Protection - Hair by Sam McKnight
Modern Hairspray Styling Mist with Heat Protection Duo – Full & Travel Size - Hair by Sam McKnight
Modern Hairspray Styling Mist with Heat Protection

ELLE Future of Beauty Awards 2024

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