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Feb 22, 2024

GET THE LOOK FROM LONDON FASHION WEEK

London Fashion Week is over for another season - and boy was it busy! Take a behind-the-scenes peek at the looks from Annie's Ibiza, 16 Arlington and Richard Quinn to get your fashion week fix.

Sam x
GET THE LOOK FROM LONDON FASHION WEEK

ANNIE'S IBIZA

Pre-Raphaelite waves with exaggerated lengths, accentuated with plenty of Cool Girl Texture Mist for movable texture and Modern Hairspray for lasting style and shine.

Hero Product: MODERN HAIRSPRAY


GET THE LOOK

Step 1: Mist heat-protecting Modern Hairspray onto hair in sections before waving with 19mm curling tongs. Wrap the hair down the barrel and only hold for a second to keep a loose soft wave. 

Step 2: Beginning at the ends and working up to the roots, thoroughly brush out the waves. Mist in Cool Girl for added texture and volume. 

 

16ARLINGTON

Cool Girl style and healthy hair ruled the runway. Natural hair textures were enhanced and given some extra love with Happy Endings, Dressed to Kill and Love Me Do.

Hero Products: DRESSED TO KILL

 
GET THE LOOK

For frizzy or fluffy hair, define with Happy Endings for finer textures or Dressed to Kill for richer hair types. Smoothing through the ends and work your way up.

To create soft waves, take sections of hair and create an S shape before gently tapping with a straightening iron to create texture.

For afros and braids, keep natural, defining with Dressed To Kill.

 

RICHARD QUINN

Beautifully sculpted, shiny up-'dos inspired by 80’s Haute Couture.

Hero Product: LOVE ME DO NOURISHING SHINE OIL


GET THE LOOK

Step 1: Separate hair into 2 sections, one upper and one lower, with the upper section taken from the temple back to crown and round to the opposite temple. Clip away the lower section.

Step 2:  Working on the upper section, mist Modern Hairspray onto each section before waving with a 25mm curling tongs. Clip in place and leave to cool. 

Step 3: Now moving onto the lower section, twist hair into a French pleat and pin in place to secure. Mist with Modern Hairspray.

Step 4: Remove the clips through the upper section and apply Love Me Do, Happy Ending or Dressed to Kill to defluff and defrizz for a smooth, high shine finish.

Step 5: Brush hair through and twist the to sit just above the eyebrow, before looping to the back of the head to create a wave. Finish with a final mist of Modern hairspray.

 

SHOP OUR FULL CARE AND STYLING COLLECTIONS HERE.

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