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NEW! THE FRAGRANCE WITH BENEFITS

A lasting veil of fine fragrance, with Pro Vit B5 & UV protection

ELEVATE YOUR RITUAL

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The Fragrance With Benefits
The Fragrance With Benefits
The Fragrance With Benefits

Infused with UV protection and Pro-Vit B5

£44.00
5.0 (4)
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Cool Girl Barely There Texture Mist
Cool Girl Barely There Texture Mist
Cool Girl Barely There Texture Mist

UK's Most Talked About Hairspray 2024

From £12.00
From £12.00
4.9 (221)
ADD TO BAG | £28.00
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Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Cool Girl Volume Cleanse Shampoo & Nourish Conditioner

Woman & Home Best Volumising Shampoo 2024

£50.00 £56.00
4.7 (113)
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SAVE 10% FOR A LIMITED TIME ONLY
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SAVE 10% FOR A LIMITED TIME ONLY
Happy Endings Nourishing Balm
Happy Endings Nourishing Balm
Happy Endings Nourishing Balm

Defrizz and seal split ends

From £22.00
From £22.00
4.9 (148)
ADD TO BAG | £36.00
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"The best thing is the light, intoxicating smell. I wish it was a perfume"

Erica Z

"Your products smell amazing and always deliver great results."

Louise C

"This mist smells divine, cedar, sandalwood vibe; holds like a dream…"

Laine P
4.9
See >1,800 customer reviews

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SCALP CARE

Start at the root

Repair

Get healthier hair

Volumise

Turn it up

DID YOU KNOW HAIR HOLDS FRAGRANCE BETTER THAN SKIN?

From runway to ritual

Discover our new innovation

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BEST SELLING VOLUMISERS

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Cool Girl Barely There Texture Mist
Cool Girl Barely There Texture Mist
Cool Girl Barely There Texture Mist

UK's Most Talked About Hairspray 2024

From £12.00
From £12.00
4.9 (221)
ADD TO BAG | £28.00
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Cool Girl Volume Foam
Cool Girl Volume Foam
Cool Girl Volume Foam

Stylist Magazine's Best Volume Mousse 2024

£28.00 £32.00
4.8 (74)
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Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Cool Girl Volume Cleanse Shampoo & Nourish Conditioner
Cool Girl Volume Cleanse Shampoo & Nourish Conditioner

Woman & Home Best Volumising Shampoo 2024

£50.00 £56.00
4.7 (113)
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SAVE 10% FOR A LIMITED TIME ONLY
SAVE 10% FOR A LIMITED TIME ONLY
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SAVE 10% FOR A LIMITED TIME ONLY
Bigger Love 5-Minute Volumising Treatment Mask
Bigger Love 5-Minute Volumising Treatment Mask
Bigger Love 5-Minute Volumising Treatment Mask

Cosmopolitan Best Hair Mask 2024

£48.00 £52.00
From £22.00
4.8 (29)
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MEET SAM

Iconic hairstylist Sam McKnight is renowned for creating the hair looks that every woman wants.

Sam is driven by a desire to make everyone look and feel beautiful. His ethos has attracted an unparalleled list of celebrity clients including Jodie Comer, Cate Blanchett, The Hadid Sisters, Kate Moss, Kendall Jenner, Emilia Clarke, Cara Delevingne, Priyanka Chopra-Jonas, Lady Gaga, Naomi Campbell, Tilda Swinton and, of course, Sam was Princess Diana’s private hair stylist for seven years. 

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SAM'S JOURNAL

YOUR VOLUME QUESTIONS ANSWERED
Jul 05, 2025
YOUR VOLUME QUESTIONS ANSWERED
A question I’m commonly asked, wherever I am in the world is how to...
SAM’S GUIDE TO VA VA VOLUME DO's
Cool Girl
Feb 28, 2025
SAM’S GUIDE TO VA VA VOLUME DO's

There’s nothing more confidence-boosting than a big, bold and vo...

THE SCIENCE BEHIND: VOLUMINIS™
Care
Apr 14, 2025
THE SCIENCE BEHIND: VOLUMINIS™

How to add Cool Girl volume to your hair is one of the questions...

HOW TO CARE FOR YOUR FINE HAIR
Sep 10, 2024
HOW TO CARE FOR YOUR FINE HAIR

Fine hair is often beautifully glossy with a naturally silky tex...

THE COOLEST BLOW-DRY
Test
Jun 10, 2025
THE COOLEST BLOW-DRY
How to create the Coolest blowdry with Sam's NEW Discovery Kit 💖 Av...
7 REASONS TO LOVE A HAPPY ENDING
Happy Endings
Jul 12, 2025
7 REASONS TO LOVE A HAPPY ENDING
Looking for your smoothest summer hair ever? Beat the frizz with my...
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Effortless volume is just a spray away
Cool Girl Barely There Texture Mist Mini
221 reviews
£12.00
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SAM ALSO RECOMMENDS ...

Buy 2 or more shampoo or conditioners and save 10%

Buy 2 or more shampoo or conditioners and save 10%

Buy 2 or more shampoo or conditioners and save 10%

Buy 2 or more shampoo or conditioners and save 10%

Light Nourish Conditioner
74 reviews
£16.00 £14.24
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Rich Nourish Conditioner
74 reviews
£16.00 £14.24
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Rich Cleanse Nourishing Shampoo
88 reviews
£16.00 £14.24
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Light Cleanse Hair and Scalp Shampoo
77 reviews
£16.00 £14.24
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Deeper Love Intense Treatment Mask Sample
Deeper Love Intense Treatment Mask Sample
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Light Cleanse Hair and Scalp Shampoo Sample
Light Cleanse Hair and Scalp Shampoo Sample
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Light Nourish Conditioner Sample
Light Nourish Conditioner Sample
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Cool Girl Volume Conditioner Sample
Cool Girl Volume Conditioner Sample
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Rich Cleanse Nourishing Shampoo Sample
Rich Cleanse Nourishing Shampoo Sample
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Rich Nourish Conditioner Sample
Rich Nourish Conditioner Sample
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Happy Endings Nourishing Balm Sample
Happy Endings Nourishing Balm Sample
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Sam uses this with...
Happy Endings Nourishing Balm
Happy Endings Nourishing Balm
Happy Endings Nourishing Balm

Defrizz and seal split ends

From £22.00
From £22.00
From £22.00
Curl Cleanse Cleansing Conditioner
Curl Cleanse Cleansing Conditioner
Curl Cleanse Cleansing Conditioner

Defrizzing and ultra-nourishing

£28.00 £34.00
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