SAM'S GUIDE TO TEXTURISERS

COOL GIRL BARELY THERE TEXTURE MIST

My iconic volumising texturiser - the Best Dry Volume Spray at Cosmopolitan Summer Beauty Awards 2023 - creates an effortless, tousled, undone Do in one hot minute. This lightweight, buildable texturiser instantly injects my signature off-duty supermodel look into any hair.

Who is it for
Formulated for all textures, types, and lengths.

How to use it 

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Use it as a style finisher on dry hair. Shake well before spraying through your crown, mid-lengths, and ends, and then run your hands through your hair for a tousled look. For even more volume, throw your hair upside down and spray through your hair and into the roots.


EASY UP-DO TEXTURE SPRAY

Get 'grip' that won't slip. My backstage essential is the ultimate texture-enhancing dry styler with hold. Giving a foundation for big voluminous styles, it provides grip and staying power for topknots, high ponytails, chignons and beyond.

Who is it for
Any hair types, textures and lengths looking for volume, improved grip and holding power that lasts throughout the day/night.

How to use it 

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Shake well before spraying into your crown and through lengths. Mist into dry roots before backcombing to achieve long-lasting volume and height. Separate your hair in sections for even and thorough coverage.

SUNDAZE SEA SPRAY

My new texturising mist gives sea-kissed, beachy hair in one hot minute. The combination of natural Sea Salt enhances and creates soft, tousled texture with Heliogenol™, a Sunflower Seed Extract that protects the hair from UVA/UVB damage, while conditioning Pro Vitamin B5, Hibiscus Flower Extract, and Castor Oil leave your hair soft.

Who is it for
All hair types and textures and anyone who wants to bring luxe, sea-kissed hair and beach-to-bar energy wherever they are.

How to use it

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Mist through your wet or dry hair in sections. Thanks to its buildable formulation, you can layer it for a more textured finish. For soft definition, scrunch hair upwards as it air-dries for added volume, tip hair upside down and diffuse dry. Apply to dry hair for an instant style refresh with added protection.


PERFECT MESS SOFT MATT SCULPTING CLAY

Weightless and reworkable, my soft matt styling clay gives hair a natural dry textured finish for those ‘perfectly messed up’ undone Dos. It also leaves a soft, natural matt finish which defines the hair’s natural texture.

Who is it for
Formulated for all types and textures with shorter lengths.

How to use it 

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Apply a fingertip-sized amount and massage into the palms of your hands. Distribute evenly through dry hair—layer on more product to achieve your desired texture finish. To rework your style, warm your hair with your hands or a hairdryer before re-shaping.


COOL CURLS REVIVE & REFRESH MIST

Revive and redefine your curls, coils or waves with Sam’s newest addition to his Cool Girl Collection. This hybrid care and styling nourishing spray instantly brings back your natural texture whilst restoring hydration, softness and shine, to keep your curls looking as good as the first day you styled them.

Who is it for

Anyone with a curl, coil or wave pattern in their hair.

How to use

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Shop my full range of care and styling products.