Feb 23, 2023

RUNWAY HAIR STYLE INSPIRATION

Before TEAM MCKNIGHT and I head to Paris, I want to share our London Fashion Week show looks with you – hot off the catwalk. There’s no need to wait until A/W to experiment with these Dos. Let me know how you get on.
A bientot
Sam x

Share this article

SEA KISSED WAVES at ANNIE'S IBIZA

The look: loose Cool Girl waves with a glamorous twist that reflects the hedonistic energy of Ibiza. It’s done hair that comes undone as you dance through the night.

Get the look using my new COOL GIRL VOLUME FOAM launching next week, to create natural lift and texture in your hair and boost overall volume. Then, set your DO with my new SUNDAZE, launching this Spring, which creates the ultimate sea-kissed, luxe texture.

MODERN COOL GIRL at 16 ARLINGTON

The look: my naturally textured Cool Girl look with a high-end, super-glossy finish – versus the traditional matte finish. This DO is luxe.

Get the look: mist my SAVE THE DO Blow Dry Style Starter through your hair before blow-drying smooth using a round brush and turning the ends under for a polished finish. Then give the gloss, fight the flyaway and add the shine with my HAPPY ENDINGS Nourishing Balm. Or, if your hair is thick, coarse, or hard to manage, my DRESSED TO KILL Define and Defrizz Crème.

NU LEADING LADY at RICHARD QUINN

The look: 1930s sleek Hollywood waves with a futuristic, high-gloss spin. This is a done DO that screams elegance and sophistication – a woman in control, a leading lady.

Get the look: dampen the hair and create a sharp side parting before brushing my HAPPY ENDINGS Nourishing Balm from mid-lengths to the ends. Apply my SELF CONTROL Styling Gel to the roots, brush down flat before teasing the hairline into a smooth wave using a comb.

THE MASTERPIECE DO at JULIEN MACDONALD

The look: super-sleek unapologetic glamour with a twist of 90s nostalgia. Think Helmut Newton’s 90s Supermodels – powerful, elegant and in control.

Get the look: create a side parting using a tail comb. Starting at the nape of your neck, comb your hair into sections, and apply my SELF CONTROL Gel to the roots, combing down the hair until it’s super flat. Tie into a low ponytail and twist the hair into a tight chignon—dust some iridescent biodegradable glitter where shine bands appear on the top of the head for added drama. Set your DO with lashings and lashings of my MODERN HAIRSPRAY.