MY ULTIMATE TREATMENT GUIDE
FOR INTENSE NOURISHMENT AND HYDRATION: TRY DEEPER LOVE
Think you don't have time to give your hair a deeply nourishing treat? For the ultimate restorative haircare experience, our Deeper Love Intense Treatment Mask combats the cold outdoors and central heating dryness in just five minutes, giving your hair its natural gloss and shine back as part of your haircare ritual.
Enriched with Shea Butter, Castor Seed Oil and Sunflower Seed Oil to soften and hydrate, the vitamin-packed blend replenishes your natural oils with omega-6 and 9, tackling any Autumnal brittleness to prevent breakage and hair loss.
Furthermore, the unique formulation of strengthening Rep’Hair® and cuticle-repairing Crodabond™ is clinically proven to make hair 10x stronger after 6 uses, and mend up to 50% of split ends as part of your hair ritual from the first use. By keeping your cuticles flat, not only is your hair left silky smooth and shiny as your hair's hydration retention increases, but your hair will also be less prone to frizz and easier to manage.
For the best results, use Deeper Love in place of your conditioner every third cleanse, leaving it on for five minutes before rinsing. For even more nourishment, wear a shower cap, as the steam from your hair will open up your strands, helping the mask to penetrate your hair cuticle.
For anyone with fragile, thirsty, frizzy, damaged, or chemically treated hair looking to add back moisture and hydration as well as prevent split ends in just 5 minutes, this one's for you.
FOR HEALTHY HAIR VOLUME AND REPAIR: TRY BIGGER LOVE
Happy, healthy hair doesn’t mean you can’t turn up the volume. If you are wanting to elevate as well as hydrate, our new Cool Girl Bigger Love Volumising Treatment Mask works all the repairing and cuticle-sealing wonders of Deeper Love while giving you instant volume that lasts throughout your day.
Formulated with nourishing Vegan Squalene that moisturises, adds softness and enhances shine without weighing your hair down, our hero dual action active Voluminis™ thickens each individual strand from within as well as pushes strands away from each other, boosting all-over volume and body.
Replace your conditioner every third cleanse with Bigger Love and leave the treatment to penetrate for five minutes before rinsing. For even more nourishment, wear a shower cap, as the steam from your hair will open up your strands, helping the treatment to absorb into your hair strands.
Designed for even the finest hair that is in need of healthy volume and restoration, Bigger Love is the 5-minute addition to your care ritual that you have been looking for.
TREATMENT MASK FAQS
SHOULD I USE A TREATMENT MASK WITH OR INSTEAD OF CONDITIONER?
While hair masks are highly nourishing and moisturizing, they’re not meant to replace your regular conditioner. Conditioners provide daily maintenance, essential hydration, and manageability, whereas hair masks offer a more intensive, regenerative treatment. It’s best to incorporate both into your hair care routine to achieve optimal results.
WHEN SHOULD I USE THE MASK?
Cleansing beforehand prepares your hair by opening up the hair shaft and removing any buildup, allowing the mask’s ingredients to penetrate more effectively.
DO YOU APPLY A HAIR MASK TO THE ROOTS?
Just like conditioners, hair masks are typically applied from the mid-lengths to the ends of your hair, avoiding the roots unless your mask's directions say otherwise. Since the roots receive natural oils from your scalp, they generally don’t require the same intense care as the rest of your hair. Focusing on the mid-lengths and ends ensures that the most damaged and dry areas receive the full benefits of the mask.
FOR LIGHT AND LONG-LASTING MANAGEABILITY: TRY LIGHT NOURISH
If it’s lasting hair manageability with added nourishment that you are after, our gentle and detangling Light Nourish is suited to all hair types - especially frizz-prone and fine hair.
Infused with Honeysuckle, Chamomilla and Velvet Flower Extracts that are rich in amino acids to repair and condition, our sulfate and paraben-free blend is enriched with Hydrolysed Corn starch, which not only leaves strands smooth and sleek, but forms a barrier on the surface of the hair to prevent frizz-inducing moisture intrusion.
What’s more, the weightless formulation of Light Nourish means it works wonders as a leave-in conditioner, penetrating your hair strands with moisture all day long. We especially recommend this for hair that is richly textured, frizz-prone, brittle or damaged through chemical treatments and dyes. It’s an easy step to your morning hair ritual that will leave you with frizz-free, detangled hair, whatever the weather.
FOR DEFLUFFING AND DEFRIZZING: TRY HAPPY ENDINGS
For those of you looking to replenish moisture and boost shine whilst taming frizz and flyaways, adding Happy Endings Nourishing Balm to your care and styling routine could be the step you are missing out on.
Formulated with Vegabead Microcapsules, a targeted repair technology that repairs split ends and hair damage through a moisturising protective layer, Happy Endings seals 50% of split ends from the first use and restores your hair to its naturally soft and shiny self. Enriched with conditioning Pro-Vitamin B5 to attract and retain moisture into your strands, and Shea Butter to soften and smooth, this award-winning balm is not only great for long-lasting hair health, but to maintain a defined and defrizzed finish in the great outdoors. Available in a full-sized 80ml or a handbag-friendly 30ml mini, so you can tame and defluff on the go.
For the perfect finish, add one or two pumps to your fingertips and lightly massage the balm over your palms and the backs of your hands. In either damp or dry hair, comb your fingers into your mid-lengths and ends. For curls and coils, massage the balm into your hair before using your fingers to twisting sections of your curls, releasing them and finally scrunching upwards for extra pattern definition.
Suited for all hair types, from fine to curly and coily, this balm is nourishing care and smooth styling in one.