HOW TO SPLIT UP WITH YOUR SPLIT ENDS

Split ends happen when the cuticle – the protective outer layer of each hair strand - is damaged, causing it to feather/ fray/ split in two. And they are caused by physical damage (brushing/ vigorous towel drying/ heat styling), chemical damage (colouring, relaxing, keratin treatments) and general every day wear and tear.

HOW TO REPAIR SPLIT ENDS & PROTECT YOUR HAIR FROM FUTURE DAMAGE

NOURISH, HYDRATE, MOISTURISE...
Keeping your hair moisturised and hydrated will help to protect your hair from splitting apart. Pair my Rich Cleanse Nourishing Shampoo which contains Quinoa Pro amino acids that shield hair from damage and colour fade; with my Rich Nourish Conditioner, that is high in Vitamin E and omega -6 and -9, Sugar Beet and Castor Oil which will moisturise and strengthen your hair making it more flexible and less prone to fracture.

TAILORED CARE FOR CURLY & COARSE HAIR
Stop coarse, curly and textured hair from splitting with my nourishing Curl Cleanse Cleansing Conditioner. This gentle cream formula defines and smooths all textures without weighing the hair down. Its hero ingredient – a sustainable Jackfruit - will help to reduce frizz and breakage too.

5-MINUTE TREAT ONCE A WEEK
Once a week, treat your hair and scalp with my Deeper Love Intense Treatment Mask to tackle damage and seal split ends in less than 5 minutes. It’s clinically proven to make your hair x10 stronger after 6 uses and to mend 50% of your split ends after one use, whilst protecting your hair from future damage.

GENTLY CARE FOR WET HAIR
Squeeze freshly washed hair with a towel rather than vigorously rubbing it to protect the cuticle. Avoid aggressively brushing / combing your hair – especially when it’s wet and at its most fragile. That’s because when damp hair is combed aggressively or tightly tied up, it stretches, causing cuticle edges to lift up and crack, making it feel rough, and creating brittle, fragile hair.

GO TANGLE FREE
To detangle your hair, start brushing/combing from the ends, slowly and gently working your way upwards to the roots. If your hair tangles easily, apply my Light Nourish Conditioner as a leave-in conditioner to your mid-lengths or ends before starting to brush.

SMOOTH & NOURISH ON-THE-GO
On day two and in between the washes, keep my travel size Happy Endings Nourishing Balm in your bag to keep your ends sealed, nourished and smooth on-the-go.

GO EASY ON HEAT STYLING
Protect your hair from the heat of a blow dry with my Save the Do Style Starter and before curling or tonging, mist my heat protecting Modern Hairspray Styling Mist through every hair layer.