{"title":"The Edit. On Offer.","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eConsidered. Curated. On offer.\u003c\/strong\u003e Your backstage pass to better hair. A carefully selected edit of award-winning hair care and styling from Sam McKnight, the legendary stylist behind the looks that defined a generation. Limited time. Unlimited results.\u003c\/p\u003e","products":[{"product_id":"dry-texture-spray","title":"Easy Up-Do Texture Spray","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse fewer pins and get grip that won’t slip with our ultimate texture-enhancing dry volumiser. The best foundation for big volume and effortless updos, packed with body, hold and bite. From sixties chic to chignons, ponytails and topknots, don’t go up without it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HAIR BY SAM MCKNIGHT","offers":[{"title":"Default Title","offer_id":6289684856859,"sku":"SMCK_EU001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/EASYUPDOBOXONMIRROR1000X1280.jpg?v=1767604360"},{"product_id":"cleansing-shampoo","title":"Light Cleanse Hair and Scalp Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest Daily Shampoo 2025 Winner - Woman\u0026amp;Home\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eGently cleanse, soften and boost shine with our scalp-saving Kind to Biome® formula for even the finest hair. Perfect to support scalp nourishment and healthy hair growth. Enriched with hydrating Aquaxyl™ and anti-oxidising botanical extracts to remove buildup without stripping your natural oils and moisture to ensure ultimate scalp health.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eCombine with Light Nourish Conditioner\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003ca href=\"https:\/\/sammcknight.com\/products\/light-care\" style=\"color: rgb(43, 0, 255);\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e and save 10%\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"250ml","offer_id":40557646676057,"sku":"SMCK_LCS001","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":40557646708825,"sku":"SMCK_LCS002","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":55870821171574,"sku":"SMCK_LCS003","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/LIGHTCLEANSEBIOME_d73f8e24-d12e-4a15-9418-3561c53daef8.jpg?v=1757606883"},{"product_id":"anti-frizz-hair-pomade","title":"Dressed to Kill Define and Defrizz Creme","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eControl, defrizz and define with Sam’s smooth operator. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA rich yet soft crème for lasting style on all hair lengths, especially for thick and coarse textures. Formulated with Sunflower Wax to define waves and curls, smooth flyaways, and achieve a groomed and lustrous finish whilst keeping hair soft. Don’t get dressed without it.\u003cbr\u003e\u003cbr\u003e*New 100% compostable packaging! Zero plastics, zero waste.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546630176857,"sku":"SMCK_DTK001","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/1000x1280_1.jpg?v=1757606879"},{"product_id":"sea-salt-hair-spray","title":"Sundaze Sea Spray","description":"\u003cp\u003eCapture the spirit of Ibiza summer with sea-kissed texture and definition. \u003cmeta charset=\"utf-8\"\u003eIt’s summer in a bottle.\u003cbr\u003e\u003cbr\u003e- Natural sea salt with Sunflower Seed Extract creates soft, defined, piecey beach texture \u003cbr\u003e- Protects hair from UV damage\u003cbr\u003e- Enriched with conditioning Pro Vitamin B5, Hibiscus Flower Extract, and Castor Oil for a weightless, protective finish\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e* As seen on This Morning\u003cbr\u003e\u003c\/span\u003e* Winner of Who What Wear's Next In Beauty Awards 2023 for Best Styling Product\u003cbr\u003e* As featured in India Knight, The Sunday Times\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"150ml","offer_id":41570365997145,"sku":"SMCK_SD001","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":41570366029913,"sku":"SMCK_SD002","price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/13_c685e8bb-97b7-4688-9e5d-28003cfc05bf.jpg?v=1757606877"},{"product_id":"cool-curls","title":"COOL CURLS REFRESH \u0026 REVIVE MIST","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest Styling Product 2024 - WhoWhatWear\u003cbr\u003e\u003cbr\u003eRevive, redefine and de-frizz your curls, coils or waves with Sam’s newest addition to his Cool Girl Collection. \u003cmeta charset=\"utf-8\"\u003eKeep your hair looking as good as the first day you styled it. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- Instantly bring back your natural texture whilst restoring hydration, softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- Cool Curls is clinically proven to provide 24-hour frizz protection for beautifully defined, long-lasting curls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- \u003cmeta charset=\"utf-8\"\u003e87% agree hair is instantly frizz-free \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- \u003cmeta charset=\"utf-8\"\u003eEnriched with a powerful combination of natural ingredients\u003cbr\u003e- Best Curls Hari Product Who What Wear 2024\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003eRead Sam's curl FAQs \u003ca rel=\"noopener\" href=\"https:\/\/sammcknight.com\/blogs\/news\/your-curl-faqs-answered\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":40490068181081,"sku":"SMCK_CGCC001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLCURLSPACKHBSM.jpg?v=1757606869"},{"product_id":"lilac-gift-bag","title":"Lilac Gift Bag","description":"\u003cp\u003eMake Christmas gifting extra special with our gold-embossed Hair by Sam McKnight lilac gift bag. 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A blend of 15+ proven natural hair-loving oils to boost hair growth and hair health, with 98% natural ingredients and a botanical fragrance that enhances your scalp care ritual.\u003cbr\u003e\u003cbr\u003eGENIUS? Packed with soothing, moisturising, strengthening and hair-growth enhancing natural oils. Loaded with Omega 3 \u0026amp; 6, Vitamin E, and clinically-proven Crinipan to regulate sebum, reduce oil, and fight dandruff in just 10 minutes.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eSam's green thumb meets his golden touch. Kind to Biome® certified in World's 1st 100% biodegradable oil dropper packaging.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e*94% said their scalp felt healthier\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e*97% agreed their scalp was soothed\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e*100% agreed their scalp was hydrated\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":55168356680054,"sku":"SMCK_PGSO001","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/PURE_GENIUS_AWARD_WINNING_HBSM.jpg?v=1767604450"}],"url":"https:\/\/sammcknight.com\/en-je\/collections\/offers.oembed","provider":"Hair by Sam McKnight","version":"1.0","type":"link"}