{"title":"Black Friday Sale","description":null,"products":[{"product_id":"cool-girl","title":"Cool Girl Barely There Texture Mist","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAwarded Best Styling Product - Who What Wear\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eINSTANT VOLUME   •   EFFORTLESS TEXTURE   •   LASTING BODY\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eGo from flat to full in seconds. The iconic go-to volumising texturiser creates those effortless, sexy, tousled styles in an instant. \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eSpritz in, mess it up, for Sam’s signature 'done, undone' Cool Girl look. Expertly formulated for all hair types and textures, and i\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003enfused with our perfume-level fragrance. Brushes with ease. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs Vogue says, it’s Sam in a can.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Our best-seller\u003cbr\u003e*As featured in The Telegraph\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Awarded \"Greatest Hair Products of All Time\" - WWD Magazine\u003c\/span\u003e\u003c\/p\u003e","brand":"HAIR BY SAM MCKNIGHT","offers":[{"title":"250ml","offer_id":40453569544281,"sku":"SMCK_CG001","price":26.1,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":41571395174489,"sku":"SMCK_CG002","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOL_GIRL_PACK_BOX_HBSM_2026.jpg?v=1787689690"},{"product_id":"lazy-girl","title":"Lazy Girl Dry Shampoo","description":"\u003cp\u003e\u003cspan\u003eWardrobe Icon's Best Dry Shampoo\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eINSTANT REFRESH   •   SOFT BODY AND TEXTURE   •   ULTRA LIGHTWEIGHT \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSam's cult dry shampoo \u003cmeta charset=\"UTF-8\"\u003eRevitalize your hair instantly with Lazy Girl Dry Shampoo. This ultra-lightweight mist not only refreshes your locks between washes but also adds soft body, volume, and texture—making it a styling essential for both lazy days and busy schedules. Infused with a fine botanical fragrance inspired by Sam’s garden. \u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e*As seen in Trinny London\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"HAIR BY SAM MCKNIGHT","offers":[{"title":"250ml","offer_id":40453570887769,"sku":"SMCK_LG001","price":22.1,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":40453570920537,"sku":"SMCK_LG002","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/LAZYGIRLBOXMIRROR1000X1280.jpg?v=1767604532"},{"product_id":"modern-hairspray","title":"Modern Hairspray Styling Mist with Heat Protection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e\u003cstrong\u003eBUILDABLE HOLD \u0026amp; SHINE   •   FLEXIBLE STYLING   •   TOUCHABLY SOFT\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eHold, set and heat protect up to 230ºC with our shine-boosting styling partner. \u003c\/span\u003eThis multi-award winning fine hairspray \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ekeeps hair touchably soft, then brushes out with ease. Infused with\u003cspan\u003e Sam’s signature scent created with Perfumer H.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003ePerfect to use before curling, straightening, and taming flyaways to achieve glossy, sleek styles with a high-shine finish - but without the crunch. Hairspray like you've never seen before. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e* Best Hairspray Overall - The Independent 2025\u003cbr\u003e\u003cspan\u003e* Best Hairspray - Stylist Best Beauty Awards 2023\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e* Best Hairspray - W.Icons Beauty Icons Awards 2024\u003cbr\u003e* Elle Future of Beauty Winner 2024 - Ross Kwan's Pro Pick\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"HAIR BY SAM MCKNIGHT","offers":[{"title":"250ml","offer_id":41400031314009,"sku":"SMCK_MH001","price":24.65,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":56944093626742,"sku":"SMCK_MH002","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/MODERN_HAIR_SPRAY_PACK_BOX_HBSM_2026_1.jpg?v=1789760776"},{"product_id":"dry-texture-spray","title":"Easy Up-Do Texture Spray","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse fewer pins and get grip that won’t slip with our ultimate texture-enhancing dry volumiser. The best foundation for big volume and effortless updos, packed with body, hold and bite. From sixties chic to chignons, ponytails and topknots, don’t go up without it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HAIR BY SAM MCKNIGHT","offers":[{"title":"Default Title","offer_id":6289684856859,"sku":"SMCK_EU001","price":26.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/EASYUPDOBOXONMIRROR1000X1280.jpg?v=1767604360"},{"product_id":"happy-endings","title":"Happy Endings Nourishing Balm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOur Multi-Award Winner\u003c\/strong\u003e: Tatler's Best For Split Ends 2026.  \u003cmeta charset=\"utf-8\"\u003eTatler's Best Definer 2024. Marie Claire's Best Multitasker 2023. \u003cmeta charset=\"utf-8\"\u003eStylist's Editor's Choice 2023.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSTYLE WITH CARE   •   DEFRIZZ   •   \u003cmeta charset=\"utf-8\"\u003eSEAL SPLIT ENDS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDefrizz, defluff and define without weighing hair down. \u003cem\u003eInstantly\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003eseal 50% of split ends. With just a pump or two of \u003cmeta charset=\"utf-8\"\u003eSam’s multi award-winning hair balm you can nourish, smooth and style all textures including fine hair. That’s down to conditioning Pro-Vitamin B5 and Shea Butter, plus mushroom-derived Chitosan microcapsules for softness and extra shine.\u003cbr\u003e\u003cbr\u003e* 100% said frizz and flyaways were instantly reduced*\u003cbr\u003e* 100% said hair felt instantly healthier and nourished*\u003cbr\u003e* 94% said hair was softer and smoother*\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"HAIR BY SAM MCKNIGHT","offers":[{"title":"Full Size (80ml)","offer_id":40248550555737,"sku":"SMCK_HE002","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"Mini Size (30ml)","offer_id":57840615784822,"sku":"SMCK_HE003","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/HAPPY_ENDINGS_HBSM_2026.jpg?v=1787937849"},{"product_id":"cleansing-shampoo","title":"Light Cleanse Hair and Scalp Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest Daily Shampoo 2025 Winner - Woman\u0026amp;Home\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eGently cleanse, soften and boost shine with our scalp-saving Kind to Biome® formula for even the finest hair. Perfect to support scalp nourishment and healthy hair growth. Enriched with hydrating Aquaxyl™ and anti-oxidising botanical extracts to remove buildup without stripping your natural oils and moisture to ensure ultimate scalp health.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eCombine with Light Nourish Conditioner\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003ca href=\"https:\/\/sammcknight.com\/products\/light-care\" style=\"color: rgb(43, 0, 255);\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e and save 10%\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"250ml","offer_id":40557646676057,"sku":"SMCK_LCS001","price":23.2,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":40557646708825,"sku":"SMCK_LCS002","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":55870821171574,"sku":"SMCK_LCS003","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/LIGHTCLEANSEBIOME_d73f8e24-d12e-4a15-9418-3561c53daef8.jpg?v=1757606883"},{"product_id":"nourishing-shampoo","title":"Rich Cleanse Nourishing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBest Hydrating Shampoo 2025 Winner - Marie Claire\u003cbr\u003e\u003cbr\u003eKeep your hair vibrant, smooth and deeply nourished with our Kind to Biome® certified cleanser. Formulated with strengthening plant Keratin, colour-protecting Quinoa Pro and hydrating Sugar Beet to repair and condition thirsty and damaged hair from root to end. If your hair is calling out for moisture, this one's for you.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eCombine with Rich Nourish Conditioner\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003ca style=\"color: rgb(43, 0, 255);\" href=\"https:\/\/sammcknight.com\/products\/rich-cleanse-shampoo-nourish-conditioner\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e and save £10\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"250ml","offer_id":40559054356569,"sku":"SMCK_RCS001","price":23.2,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":40559054389337,"sku":"SMCK_RCS002","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55870828872054,"sku":"SMCK_RCS003","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/RICHCLEANSEBIOME_8777f20b-ed35-4575-9f86-994c9b78325d.jpg?v=1757606884"},{"product_id":"conditioner-for-smooth-hair","title":"Light Nourish Conditioner","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWinner of Wardrobe Icons Best Conditioner 2023 \u003cbr\u003e\u003cbr\u003eDouble up with our shine-enhancing rinse-out or leave-in conditioner. Enriched with amino acid-packed botanical extracts for softness and manageability. Lightweight for even finer hair types. Nourishing ingredients to detangle, smooth and defrizz. Contains actives for the ultimate de-frizzing barrier on hair.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eCombine with Light Cleanse Shampoo\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003ca style=\"color: rgb(43, 0, 255);\" href=\"https:\/\/sammcknight.com\/products\/light-care\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e and save £10\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"200ml","offer_id":40559055044697,"sku":"SMCK_LNC001","price":23.2,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":40559055077465,"sku":"SMCK_LNC002","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55870824218998,"sku":"SMCK_LNC003","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/products\/LIGHTNOURISHMIRRORWEBNEW.jpg?v=1757606884"},{"product_id":"conditioner-for-dry-hair","title":"Rich Nourish Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDeeply nourish and revitalise thirsty, damaged or colour-treated strands. Formulated with nutrient-rich \u003c\/span\u003e\u003cspan\u003eCastor and Sunflower seed\u003c\/span\u003e\u003cspan\u003e oils and repairing vitamins to retain moisture, control frizz and leave your hair soft, shiny and manageable. Essential for hair in need of some extra TLC.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCombine with Rich Cleanse Nourishing Shampoo\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003ca href=\"https:\/\/sammcknight.com\/products\/rich-cleanse-shampoo-nourish-conditioner\" style=\"color: rgb(43, 0, 255);\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e and save £10\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"200ml","offer_id":40559055634521,"sku":"SMCK_RNC001","price":23.2,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":40559055667289,"sku":"SMCK_RNC002","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55870830870902,"sku":"SMCK_RNC003","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/products\/RICHNOURISHWEBBNEW.jpg?v=1757606884"},{"product_id":"deeper-love-hair-mask","title":"Deeper Love 5-Minute Intense Treatment Mask","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTreat and transform your hair in just 5 minutes with Deeper Love. Formulated with Plant Keratin and a powerful complex of restorative resilience-boosting actives, clinically proven to repair and strengthen your hair 10x and mend split ends instantly. It’s Sam’s secret to healthier, luxuriously soft and glossy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e* Strengthen hair 10x in just 6 uses with \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eCrodabond™ \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-weight: 400;\"\u003e* INSTANTLY Seals 50% of split-ends\u003c\/span\u003e\u003cbr\u003e* WINNER Best Strengthening Mask Award - Cosmopolitan 2022\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Full size (150ml)","offer_id":40216992645209,"sku":"SMCK_DL003","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"Mini (50ml)","offer_id":40238785495129,"sku":"SMCK_DL002","price":19.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/CopyofWEBDEEPERLOVEAWARDWINNING.jpg?v=1757606883"},{"product_id":"love-me-do-nourishing-shine-oil","title":"Love Me Do Nourishing Shine Oil","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWinner of \u003cem\u003eWoman \u0026amp; Home\u003c\/em\u003e Best Hair Oil\u003cbr\u003e\u003cbr\u003eInstant luminous shine and weightless hydration.\u003cbr\u003e\u003cbr\u003eAn ultra-light complex of 3 natural seed-oil shine enhancers: Argan, Sunflower and Camellia seed oils for a radiant, photo-flash finish. The fast-absorbing formula transforms all textures, even the finest hair. Leaves hair feeling luxuriously soft, light and smooth.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e*97% said their hair looked and felt healthier\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*84% said their hair was the shiniest it’s ever been\u003cbr\u003e*100% agreed hair is shinier, smoother and softer\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e*Read how to care for your fine hair \u003ca href=\"https:\/\/sammcknight.com\/blogs\/news\/how-to-care-for-your-fine-hair\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546622443609,"sku":"SMCK_LMD001","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/LOVEMEDOWOMAN_HOMEHBSMAWARD.jpg?v=1757606879"},{"product_id":"matt-hair-clay","title":"Perfect Mess Soft Matt Styling Clay","description":"\u003cdiv\u003eMess it up with our soft matt styling clay that gives hair a natural dry textured finish.\u003cbr\u003e\u003cbr\u003eLightweight, buildable and easily reworkable for short hairstyles that want movable hold and lasting structure. Your go-to for perfectly undone styles.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eWinner of GQ Grooming Awards 2024.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546624966745,"sku":"SMCK_PM001","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/PERFECT_MESS_PACK_HBSM_2026.jpg?v=1793158034"},{"product_id":"anti-frizz-hair-pomade","title":"Dressed to Kill Define and Defrizz Creme","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eControl, defrizz and define with Sam’s smooth operator. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA rich yet soft crème for lasting style on all hair lengths, especially for thick and coarse textures. Formulated with Sunflower Wax to define waves and curls, smooth flyaways, and achieve a groomed and lustrous finish whilst keeping hair soft. Don’t get dressed without it.\u003cbr\u003e\u003cbr\u003e*New 100% compostable packaging! Zero plastics, zero waste.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546630176857,"sku":"SMCK_DTK001","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/DRESSED_TO_KILL_HBSM.jpg?v=1783380550"},{"product_id":"volumising-blow-dry-foam","title":"Cool Girl Volume Foam","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eALL OVER SOFT VOLUME   •   HEAT PROTECTING   •   BOOST SHINE \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eCreate all-over soft volume and weightless body with our heat-protecting volumising foam. Go big and go foam.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e- Formulated with thickening active Voluminis™ to \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003egive up to 30% more volume\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e- Air-dry or blow-dry with conditioning Pro-Vitamin B5 and medium hold, or frizz-free, fuller, shinier hair \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eP.S. Read Sam's guide for Va-Va-Volume Dos \u003ca href=\"https:\/\/sammcknight.com\/blogs\/news\/sam-s-guide-to-a-va-va-volumious-do?_pos=4\u0026amp;_sid=f51d1ea65\u0026amp;_ss=r\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546639548505,"sku":"SMCK_CGV001","price":21.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLGIRLAWARDWINNING.jpg?v=1757606879"},{"product_id":"sea-salt-hair-spray","title":"Sundaze Sea Spray","description":"\u003cp\u003eCapture the spirit of Ibiza summer with sea-kissed texture and definition. \u003cmeta charset=\"utf-8\"\u003eIt’s summer in a bottle.\u003cbr\u003e\u003cbr\u003e- Natural sea salt with Sunflower Seed Extract creates soft, defined, piecey beach texture \u003cbr\u003e- Protects hair from UV damage\u003cbr\u003e- Enriched with conditioning Pro Vitamin B5, Hibiscus Flower Extract, and Castor Oil for a weightless, protective finish\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e* As seen on This Morning\u003cbr\u003e\u003c\/span\u003e* Winner of Who What Wear's Next In Beauty Awards 2023 for Best Styling Product\u003cbr\u003e* As featured in India Knight, The Sunday Times\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"150ml","offer_id":41570365997145,"sku":"SMCK_SD001","price":23.8,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":41570366029913,"sku":"SMCK_SD002","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/13_c685e8bb-97b7-4688-9e5d-28003cfc05bf.jpg?v=1757606877"},{"product_id":"save-the-do-heat-protection-spray","title":"Save the Do Blow Dry Style Starter","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMake your blowout last with our heat-protecting styling spray. Creating a protective shield that smooths down frizz and flyaways, our ultra-light formula adds instant shine with invisible hold to keep your style in place all day long. It’s the foundation to any great ‘Do.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Woman and Home Best Luxury Heat Protectant 2023\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546671038553,"sku":"SMCK_STD001","price":26.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/SAVETHEDOPACKHBSMAWARDWINNING.jpg?v=1757606857"},{"product_id":"hair-styling-gel","title":"Self Control Styling Gel","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeliver sculpted, last-all-day looks with our professional hold styling gel. With a water-based formula enhanced with conditioning botanical Honeysuckle and Amaranthus Seed Extracts, plus Panthenol for a smooth and lustrous finish. From polished ponytails and shaped chignons, to smoothed edges and slick-back short hairstyles, always stay in control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546678968409,"sku":"SMCK_SC002","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/products\/SELFCONTROLMIRRORFINAL.jpg?v=1757606877"},{"product_id":"volumising-hair-spray","title":"Cool Girl Superlift Root Volumising Spray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLASTING ROOT LIFT   •   NATURAL VOLUME   •   HUMIDITY RESISTANT\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Lightweight heat protecting spray delivers volume and hold straight on to the roots for fuller, thicker looking hair. \\n\"}' data-sheets-userformat='{\"2\":9089,\"3\":{\"1\":0},\"10\":1,\"11\":4,\"12\":0,\"16\":10}'\u003eSuperLift for voluminous dos. \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eThis lightweight spray lifts, adds volume and hold to roots once blow dried for fuller, thicker-looking hair.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Lightweight heat protecting spray delivers volume and hold straight on to the roots for fuller, thicker looking hair. \\n\"}' data-sheets-userformat='{\"2\":9089,\"3\":{\"1\":0},\"10\":1,\"11\":4,\"12\":0,\"16\":10}'\u003e*As seen on This Morning\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePS: \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca title=\"6 Tips for Long Lasting Volume\" href=\"https:\/\/sammcknight.com\/blogs\/news\/my-6-tips-for-long-lasting-volume\" target=\"_blank\"\u003e\u003cspan style=\"color: #000000; text-decoration: underline;\"\u003eRead Sam's 6 tips for long-lasting volume - here\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"150ml","offer_id":41570374516825,"sku":"SMCK_SLV001","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOL_GIRL_SUPERLIFT_HBSM_2026_jpg.jpg?v=1787689689"},{"product_id":"lazy-girl-cleanse-cloths","title":"LAZY GIRL BIODEGRADABLE HAIR CLEANSE CLOTHS","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCleanse and revive roots, fringes and hairlines with our biodegradable hair cleansing cloths. C\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eertified compostable and brimming with hair-loving ingredients, our cloths are made for a post-workout refresh, a quick festival fix, travelling and hot, humid days. The ultimate clean hair hack.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e*Winner of Elle Future of Beauty Award 2023\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39546693451865,"sku":"SMCK_LGW001","price":9.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/CLEANSECLOTHESAWARDWINNING.jpg?v=1757606877"},{"product_id":"full-house","title":"Full House","description":"\u003cp\u003eAll four of Sam's classic sprays. Including our award-winning Cool Girl texturising spray, the fine-fragranced Lazy Girl Dry Shampoo, the multi-tasking Modern Hairspray and our incredible Easy Up-Do.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e“With my 4 hero products, I am injecting a bit of modern effortlessness back into hair. “ \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eSam McKnight\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":39900485681241,"sku":"SMCK_FHB001","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/THE_FULL_HOUSE_4_AROSOLS_HBSM.jpg?v=1789595049"},{"product_id":"dynamic-duo","title":"Strengthen and Repair Kit","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur Dynamic Duo is the foundation for healthy and beautiful hair! It is your perfect winter proofing ritual with two products working together for stronger, luxuriously smooth \u0026amp; lustrous hair from root to happy end(ing)s. Whilst the mask penetrates the cuticle to strengthen hair, our Happy Endings balm works outside-in to nourish and style in one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e*For stronger, healthier hair\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":40124784672857,"sku":"SMCK_DD001","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/products\/HAPPYENDINGS_DEEPERLOVE1000X1280.jpg?v=1757606876"},{"product_id":"cool-girl-kit","title":"Cool Girl Volumising Kit","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCool Girl hair heroes deliver full of body supermodel styles instantly. The award-winning SuperLift Volumising Spray (150ml) adds lasting lift and volume right from the roots for fuller, thicker-looking hair, whilst the iconic Cool Girl Texture Mist (250ml) gives volume and texture for Sam’s signature ‘done, undone’ look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Cool Girl SuperLift is\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e the secret to adding l\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eift and volume to the roots, your hair will instantly appear full of body. Add Cool Girl \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eTexture Mist for just enough volume \u0026amp; texture to create that slightly undone feel. My signature look in a bottle.“ Sam McKnight \u003c\/span\u003e\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":40314914144345,"sku":"SMCK_CGK001","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOL_GIRL_VOLUME_KIT_HBSM.jpg?v=1787689689"},{"product_id":"cool-girl-volume-shampoo","title":"Cool Girl Volume Cleanse Shampoo","description":"\u003cp\u003eWinner of Marie Claire Best Volumising Shampoo 2024\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eTake your cleansing routine to new heights with our science-backed, Kind to Biome® certified volumising shampoo. Containing hair volumising and thickening active Voluminis™, hydrating Pro-Vitamin B5 and protein-packed Fermented Rice Water to soothe, strengthen and restore shine.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCombine with Cool Girl Volume Conditioner\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003ca href=\"https:\/\/sammcknight.com\/products\/cool-girl-volume-cleanse-shampoo-nourish-conditioner\" style=\"color: rgb(43, 0, 255);\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e and save £10\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e*Voluminis™ gives up to 30% more volume and thickness\u003cbr\u003e*95% users said their hair had more body and shine\u003cbr\u003e*80% experienced immediate fullness, root lift and more voluminous hair\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"250ml","offer_id":41046508273753,"sku":"SMCK_CGVC001","price":23.2,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":41046508306521,"sku":"SMCK_CGVC002","price":14.4,"currency_code":"GBP","in_stock":false},{"title":"1000ml","offer_id":55870833000822,"sku":"SMCK_CGVC003","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLGIRLCLEANSEMARIECLAIREAWARD.jpg?v=1715087987"},{"product_id":"cool-girl-volume-nourish","title":"Cool Girl Volume Nourish Conditioner","description":"\u003cp\u003eHydrate without weight with our new volumising conditioner. Formulated with superhero volumising and thickening active Voluminis™ and enriched with Fermented Rice Water to deliver nourishing anti-oxidants, strengthening proteins and restorative amino acids, leaving your hair irresistibly healthy and full of body.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCombine with Cool Girl Volume Shampoo\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003ca style=\"color: rgb(43, 0, 255);\" href=\"https:\/\/sammcknight.com\/products\/cool-girl-volume-cleanse-shampoo-nourish-conditioner\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e and save £10\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e*Voluminis™ gives up to 30% more volume and thickness\u003cbr\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"200ml","offer_id":41046511288409,"sku":"SMCK_CGVN001","price":23.2,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":41046511353945,"sku":"SMCK_CGVN002","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55870837391734,"sku":"SMCK_CGVN003","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLGILRNOURISHHBSM.jpg?v=1769618456"},{"product_id":"cool-girl-volume-treatment-mask","title":"Bigger Love 5-Minute Volumising Treatment Mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTurn up the love with the ultimate volumising treatment mask. \u003cmeta charset=\"utf-8\"\u003eSometimes bigger really is better.\u003cbr\u003e\u003cbr\u003e- Formulated with a powerful blend of restorative resilience-boosting actives, clinically proven to strengthen your hair 10x and mend split ends\u003cbr\u003e- Enriched with superhero active Voluminis™ to restore hair health whilst adding up to 30% weightless volume and body\u003cbr\u003e- \u003cmeta charset=\"utf-8\"\u003e86% users experienced more body from the first use\u003cbr\u003e- \u003cmeta charset=\"utf-8\"\u003e91% users said their hair felt soft and looked glossy\u003cbr\u003e\u003cbr\u003e*\u003cmeta charset=\"utf-8\"\u003eCosmopolitan's Best Hair Mask\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Full size (200ml)","offer_id":40815702573145,"sku":"SMCK_CGVM001","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/BIGGERLOVE_WITH_BOX_HBSM.jpg?v=1767604257"},{"product_id":"cool-girl-volume-edit","title":"Cool Girl Volume Edit","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet ready to turn heads with our Cool Girl Volume Kit, packed with Sam’s best-selling trio of volumising hair heroes. Complete with the Cool Girl Volume Cleanse (100ml) and Cool Girl Volume Nourish (75ml) that are formulated with science-backed Voluminis™, and our iconic Cool Girl Texture Mist (50ml), this Vegan, Sulfate and Paraben-Free collection is here to boost your hair health whilst adding instant body, lift, thickness and texture. The best part? They are perfectly sized to jet off with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Cool Girl Texture Mist is the Winner of Harpers Bazaar's Best Texture Spray 2025\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Voluminis™ delivers up to 30% more volume and thickness from the first wash\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*95% of users experience more body and shine with Cool Girl Volume Cleanse, certified Kind to Microbiome\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":40472649203801,"sku":"SMCK_CGVE001","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLGIRLEDIT.jpg?v=1767604175"},{"product_id":"cool-curls","title":"COOL CURLS REFRESH \u0026 REVIVE MIST","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest Styling Product 2024 - WhoWhatWear\u003cbr\u003e\u003cbr\u003eRevive, redefine and de-frizz your curls, coils or waves with Sam’s newest addition to his Cool Girl Collection. \u003cmeta charset=\"utf-8\"\u003eKeep your hair looking as good as the first day you styled it. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- Instantly bring back your natural texture whilst restoring hydration, softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- Cool Curls is clinically proven to provide 24-hour frizz protection for beautifully defined, long-lasting curls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- \u003cmeta charset=\"utf-8\"\u003e87% agree hair is instantly frizz-free \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e- \u003cmeta charset=\"utf-8\"\u003eEnriched with a powerful combination of natural ingredients\u003cbr\u003e- Best Curls Hari Product Who What Wear 2024\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003eRead Sam's curl FAQs \u003ca rel=\"noopener\" href=\"https:\/\/sammcknight.com\/blogs\/news\/your-curl-faqs-answered\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":40490068181081,"sku":"SMCK_CGCC001","price":21.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLCURLSPACKHBSM.jpg?v=1757606869"},{"product_id":"cool-girl-volume-cleanse-shampoo-nourish-conditioner","title":"Cool Girl Volume Cleanse Shampoo \u0026 Nourish Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eOur science-backed secret to up to 30% more healthy volume for all hair including fragile, thirsty, dehydrated or damaged hair.\u003cbr\u003e\u003cbr\u003eFeaturing Kind to Biome® certified gentle cleanser and weightless conditioner. Formulated with Voluminis™, a dual-action volumising and thickening active that delivers up to 30% more volume in one wash for fuller, thicker hair. Enriched with Fermented Rice Water, full of nourishing antioxidants, strengthening proteins and amino acids, this care duo leaves hair transformed – irresistibly nourished, smooth and shiny.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e*Voluminis™ gives up to 30% more volume and thickness\u003cbr\u003e*Winner of Marie Claire Best Volumising Shampoo 2024\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":40788584038489,"sku":"SMCK_CGC001","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/COOLGIRLCLEANSE_NOURISH250MLMARIECLAREAWARDHBSM.jpg?v=1757606863"},{"product_id":"light-care","title":"Light Cleanse Shampoo \u0026 Nourish Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest Daily Shampoo 2025 Winner - Woman\u0026amp;Home\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eLightweight scalp and hair care duo for all hair including fine and thin, as well as sensitive scalps.\u003cbr\u003e\u003cbr\u003eFeaturing Kind to Biome® certified gentle cleanser enriched with hydrating Aquaxyl™ and anti-oxidising botanical extracts to support the long-term health of your scalp’s microbiome. Double up with our rinse-out or leave-in shine enhancing conditioner, formulated with botanical extracts rich in amino-acids. 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Whether you’re creating sun-kissed waves, sleek strands, or voluminous styles, or you want to find the right products for your 'Do - my Discovery Kit is for you. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*Offer ends soon - stock are limited\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":41685893906521,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/CINDY_CARE_STILLS_5.jpg?v=1757606857"},{"product_id":"smooth-frizz-free","title":"SMOOTH \u0026 FRIZZ-FREE KIT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet your smoothest blow dry that lasts with Sam’s frizz-defying award-winners: heat-protecting Save the Do Blow Dry Style Starter and conditioning Happy Endings Nourishing Balm. These ultra-light formulas will keep your style in place, whilst hydrating and smoothing your strands. Seal 50% of split ends instantly for a long-lasting high shine finish. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e* Contains targeted repair technology V\u003cspan\u003eegabead microcapsules made with mushroom-derived chitosan to seal cuticles and create a protective shield\u003c\/span\u003e\u003cbr\u003e* Save the Do - Woman and Home Best Luxury Heat Protectant 2023\u003cbr\u003e* Happy Endings - \u003cmeta charset=\"utf-8\"\u003eMarie Claire's Best Multitasker 2023; Tatler's Best Definer 2024\u003cbr\u003e* 100% said frizz and flyaways were instantly reduced and hair felt instantly healthier and nourished with Happy Endings*\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":41837520093273,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/HAPPY_ENDINGS_SAVE_THE_DO_HBSM_AWARD_WINNING.jpg?v=1757606857"},{"product_id":"creme-cleanse","title":"Crème Cleanse","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCombine the gentle cleanse of a shampoo and the nourishment of a conditioner with our unique creme formula. 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Inspired by his runway and editorial work, this is the kit that delivers voluminous, glamorous volume that lasts without the salon visit.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003eInside: a bespoke gold professional hood dryer and a set of 18 velcro rollers in three versatile sizes with clips - everything you need for a big, beautiful blow-out, every time.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e* As featured on This Morning\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e* Sold out 5x\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e* Online exclusive featuring Modern Hairspray\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"The Big Set with Modern Hairspray","offer_id":56196030234998,"sku":"SMCK_TBS005","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"The Big Set","offer_id":56196030267766,"sku":"SMCK_TBS001","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/HOOD_MODERN_HAIRSPRAY_HBSM_copy.jpg?v=1757606857"},{"product_id":"pure-genius-scalp-oil","title":"Pure Genius Scalp Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMOISTURISING •  PROMOTES SCALP HEALTH  •  REDUCES FLAKINESS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eWinner: \"Best Scalp Oil\" W.Icons Beauty Awards 2025\u003cbr\u003e\u003cbr\u003eThe secret to healthy hair growth. This 10-minute pre-wash treatment balances the scalp by restoring its moisture barrier and soothing sensitivity, encouraging healthy hair growth.\u003cbr\u003e\u003cbr\u003ePURE? A blend of 15+ proven natural hair-loving oils to boost hair growth and hair health, with 98% natural ingredients and a botanical fragrance that enhances your scalp care ritual.\u003cbr\u003e\u003cbr\u003eGENIUS? Packed with soothing, moisturising, strengthening and hair-growth enhancing natural oils. Loaded with Omega 3 \u0026amp; 6, Vitamin E, and clinically-proven Crinipan to regulate sebum, reduce oil, and fight dandruff in just 10 minutes.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eSam's green thumb meets his golden touch. 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To add definition, follow with Happy Endings Nourishing Balm, smoothing it through the lengths to defrizz, defluff, and define. The perfect way to add weightless hydration, split-end repair, and shine. \u003c\/span\u003e\u003cspan\u003eAn effortless transformation with flawless results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-961968e9-7fff-790c-2f0f-0f7d27c522eb\"\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e*Happy Endings - Marie Claire's Best Multitasker 2023; Tatler's Best For Split Ends 2026\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e*100% said frizz and flyaways were instantly reduced and hair felt instantly healthier and nourished with Happy Endings\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e*Awarded \"Greatest Hair Products of All Time\" - WWD Magazine\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":55389737648502,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/unnamed-34.jpg?v=1757606854"},{"product_id":"hair-perfume","title":"The Fragrance With Benefits","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCRAFTED FOR HAIR   •  UV PROTECTING  •   CONDITIONING\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eAS SEEN IN THE SUNDAY TIMES, ITV THIS MORNING\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe cult-favourite fine fragrance behind our award-winning collection has arrived as your new handbag essential. 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Endlessly wearable - before you head out, after the gym, when the lights grow dim, or whenever your hair needs a touch of magic. \u003cmeta charset=\"utf-8\"\u003eAnd because hair holds scent better than skin, the perfume lasts throughout the day.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":55452486762870,"sku":"SMCK_TF001","price":33.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/THEFRAGRANCEPACK_BOXHBSM_1a194f1f-c8a5-48d9-b447-78c69a879b02.jpg?v=1767604477"},{"product_id":"the-style-edit","title":"The Style Edit","description":"\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e*As featured in Marie Claire\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e3 Styling Icons. 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Inside: the ultra-light Modern Hairspray Styling Mist for long-lasting hold, the Cool Girl Texture Mist for instant volume, and the Happy Endings Nourishing Balm for smooth, frizz-free definition. \u003cbr\u003e\u003cbr\u003eFrom effortless volume to polished styles, this runway-approved edit is your backstage pass to hair that looks and feels iconic.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":55539717308790,"sku":"SMCK_TSE001","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2318\/2001\/files\/THESTYLEEDITPACKHBSM.jpg?v=1767604125"},{"product_id":"cool-girl-body-volumising-cream","title":"Cool Girl Body Plumping \u0026 Volumising Cream","description":"\u003cp dir=\"ltr\"\u003eAwarded Best For Thicker Hair - Woman\u0026amp;Home 2026\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eLASTING VOLUME · INSTANT BODY ·  STRONGER HAIR\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eA hybrid styling-with-care formula that instantly plumps and fortifies every strand for fuller, thicker hair with long-lasting volume. 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