May 23, 2023

WHY YOU NEED TO PROTECT YOUR HAIR

If you love the sun (like me!) and depend on your straighteners like you do your washing machine (not like me!), then you should be using styling products that protect the health and strength of your hair. Repeated exposure to heat and UV rays can lead to frizz, split ends, and colour fading, and this damage will make your hair harder to manage and unable to hold a style.

I've formulated several styling products in my collection that are all about protection. Incorporating them into your daily haircare routine will maintain your hair's health, shine and vibrancy.

Sam x

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SUMMER STYLING WITH
SUNDAZE SEA SPRAY

Get instant sea-kissed beach texture in a few spritzes and shield your hair from UVA and UVB rays at the same time thanks to Heliogenol™, a Sunflower Seed extract that protects hair from the damaging effects of the sun.

Pro Tip: If your hair is curly/wavy - spritz SUNDAZE through freshly washed hair and leave to dry naturally. If your hair is straight, lightly tong it first and gently mist over dry hair and scrunch.

VOLUMISE & PROTECT WITH
COOL GIRL VOLUME FOAM

My weightless Cool Girl Volume Blow Dry Foam volumiser gives long-lasting all-over soft volume, plus it contains a high-grade protective active that will shield your hair during heat styling. Apply evenly to freshly washed hair and blow dry or leave it in to dry naturally.

Pro Tip: For a mess-free, fast and even application, pump your foam directly onto your hairbrush and comb through from roots to ends.

STYLE & PROTECT WITH
SAVE THE DO STYLE STARTER

The foundation to any great do - my ultimate, ultra-light, Save The Do Blow-Dry Style Starter will keep your Do in place all day and night and protect your hair from the heat of your hairdryer. Misting the spray through your damp hair forms a protective shield between your strands and the heat of styling tools, helping smooth the cuticle while retaining hydration and boosting shine.

Pro Tip: For a salon-worthy, lasting blow-dry on thick, unruly or frizzy hair, use a nozzle and point down the hair to concentrate the airflow, smooth the cuticle, and boost shine. If you have fine hair, blow-dry without a nozzle, as the focused airflow can flatten hair.

SHIELD & SET WITH
MODERN HAIRSPRAY

Keep your Do in place all day and night with my Modern Hairspray Multi-Task Styling Mist - my most versatile styler that works for curling, straightening, waves and updos whilst giving a high-shine finish. It also contains heat protection that will shield your hair from heat up to 230°C.

Pro Tip: For waves that last, mist each section with Modern Hairspray before using a curling tong or wand. When you release the wave, leave to cool completely before touching with your hands. Whatever you do, don't brush or run your fingers through your hair whilst warm - it's a quick-fire was to lose texture and for those waves to drop.