A new way to wear your hair?

INTRODUCING

TWEAK & TRANSFORM

A third of women in the UK wear their hair the same way every day. You wouldn’t wear the same outfit every day, year after year, so why your hair?

I want you to experience the mood-boosting power of your best accessory – your hair – every day. Whatever your hair type, length, texture, or styling abilities. Every week on my Instagram channel @hairbysammcknight I’m going to share with you speedy hair TWEAKS that take anything from 30 seconds to a few minutes to do and instantly refresh your look. And my more time-invested hair TRANSFORMATIONS that will take a little longer but will help you experiment with new looks.
My TWEAKS and TRANSFORMATIONS don’t require prior styling expertise – they will be easy-to-follow, easy-to-achieve and will completely change your hair game.
Ready to Discover the Possibilities?

COOL GIRL
TWEAK

For instant volume and texture, my on set go-to is Cool Girl Texture Mist; simply tip your head upside down, mist into roots and through hair, then flip your hair back.

Watch HairTweak


SUPER LIFT
TRANSFORM

Want to go from flat to full? Watch how you can transform your look and get fuller, thicker-looking hair with Cool Girl SuperLift for instant root boost and volume, and Modern Hairspray for flexible hold with glossy finish.

Watch HairTransformation