THE MOST TALKED ABOUT HAIR BRAND OF 2023
Sam x
JANUARY: INDIA KNIGHT x SUPERLIFT
Starting the year full of lift was India's Knight's prerogative, as she found our Cool Girl Superlift Voluminising Spray an "indispensable" addition to her beauty kit. To find out how to give your hair some much-needed zhuzh, take a look at India's full review in The Times Style Magazine.
FEBRUARY: BRITISH VOGUE x HAPPY ENDINGS & SELF CONTROL
In the fashion-packed month of February, there’s no better time to draw inspiration from the runway and discover the upcoming trends. British Vogue couldn’t get enough of Team McKnight’s collaboration with Richard Quinn's AW23 Collection, where Sam brought a “futuristic take on 1930s Hollywood romance”. With retro floral prints and a fantastical edge, the Secret Garden-inspired runway was completed with sharp partings brushed flat with Happy Endings, and shaped into a sleek, soft wave with Self Control. Read British Vogue's analysis here.
MARCH: HARPER'S BAZAAR x COOL GIRL
Harpar's Bazaar always know how to pump up the volume! Discussing the Cool Girl Styling Collection and his own expert tips, Sam shared his tricks of the trade for getting (and keeping) volume and body. Read the ultimate volume guide here.
APRIL: BRITISH VOGUE x 90s VOLUME
A voluminous and full blow dry never goes out of Vogue - and there's no better way to get the voluminous, full-bodied results you want with our perfect blow-dry partner Cool Girl Volume Foam. From Cindy Crawford’s all-American-girl blow dry, to Pamela Anderson’s layers, find out what Sam had to say to British Vogue about why 90s Supermodel volume is making its return - and why it is here to stay.
MAY: ELLE UK x CLEANSE CLOTHS
Drumroll please! As the temperature started to warm up, our Cleanse Cloths took centre stage, winning Elle's 2023 Future of Beauty Awards. Touted as being "the first of their kind", find out what makes our innovative Vegan and biodegradable cloths unbeatable.
JUNE: GLAMOUR UK x SUNDAZE
Summer was all about beach hair made easy - and we had you covered. A texturiser as well as a shield against UV damage, Sundaze Sea Spray was your one-way ticket to the sunny shores of Ibiza - so much so that GLAMOUR had to get a piece of the action. Read the rundown here.
JULY: INDIA KNIGHT x SUNDAZE
India Knight's review of Sundaze was truly special to read, and we were delighted to be making waves (literally!) with our summer-in-a-bottle sea spray In her Times Stylist column, she details how the beachy, tousled waves with zero-rigidity are no longer an elusive, seaside-holiday exclusive, but very much achievable in your home and on-the-go. Explore our beach-to-bar must-have here.
AUGUST: GLAMOUR UK x COOL GIRL TEXTURE MIST
To create "amazing voluminous texture with a matte-sheen finish", Sam's iconic Cool Girl Texturiser is the one for you. Whether your strands are straight, you’re a curly hair, or something in between, it leaves you with tousled waves and a sexy done-undone style that is hard to beat - so much so that GLAMOUR thinks it's one of the best texturisers out there for adding some serious oomph. For tousled hair texture, volume and perfect waves, read on!
SEPTEMBER: RED MAGAZINE x COOL GIRL CARE
Autumn was all about achieving healthy volume at every step of your haircare and styling ritual. With the highly-anticipated launch of our Cool Girl Care, Red Magazine shared Sam's top 5 tips for achieving a full-bodied look at home - and explored why our superhero ingredient Voluminis™ is such an integral part of the Care collection.
OCTOBER: WOMEN'S HEALTH x SUNDAZE
Summer might have been slipping away, but Sundaze was still bathing in attention. Women's Health awarded Best Texturiser to our lightweight and protecting Sea Spray, highlighting the easy-to-achieve soft, tousled waves as a must-have for anyone with straight or limp hair in need of some texture and beachy style.
NOVEMBER: STYLIST MAGAZINE x VOLUME FOAM
As the year drew to a close, the award just didn't stop rolling in. Cool Girl Volume Foam, recognised as holding transformative volume "all day", took home the win for Stylist's Best Volumising Mousse. Find out what makes our Volume Foam so special here.
DECEMBER: COSMOPOLITAN x COOL GIRL BIGGER LOVE
Just like your hair, we finished the year on a high. Delivering weightless hydration and a keratin boost that is perfect for finer hair in need of some TLC, Cosmopolitan awarded Cool Girl Bigger Love with their Best Hair Mask as part of their prestigious Winter beauty Awards 2023. Read all about it here.
DISCOVER OUR MULTI-AWARD WINNING CARE AND STYLING COLLECTIONS HERE.
FURTHER READING
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